Star Jalsha’s ‘Chalo Paltai’ initiative goes green

Over the last four years, Star Jalsha, Star Network’s Bengali GEC, has been presenting innovative formats in accordance with their its statement – ‘Chalo Paltai’ (Let’s Change). This time, the channel has come out with yet another innovative approach to contribute towards saving the environment by taking a firm stand on reducing their carbon footprint.

Star Jalsha has decided to launch an initiative, ‘Chalo Paltai’, whereby the flex used in all the promotional campaigns of the channel will be recycled into reusable objects like shopping bags, table mats and wall hangings.

Conveying the message that every individual who uses a Chalo Paltai item is doing their bit to help the environment, the channel will be seen educating and engaging with the public on the roads of Kolkata in front of colleges and market places with the Chalo Paltai van up to the end of the month.

Star Jalsha will follow up on this activity by gifting these exclusive Chalo Paltai Items to key opinion makers comprising celebrities, top corporate executives and other renowned personalities from different sections of the society. Eventually the channel intends to host a fashion show-cum-exhibition, which will feature and highlight these inimitable creations. This initiative is being amplified digitally on the channel’s Facebook page.

Commenting on this initiative, Sumanta Bose, Vice-President, Marketing, Star Jalsha, said, “In our own small way, we, at Star Jalsha, are happy to contribute towards our country’s and our planet’s preservation with the initiative Chalo Paltai. Our brand philosophy is all about change and through this initiative; we strengthen our commitment towards bringing about change whether it is in the domain of entertainment or the environment.”