Sunday Mid Day innovates for ‘Vodafone presents Big Boss 5’

Mumbai Mid Day, the afternoon daily, has innovated to deliver value and reader specific communication. The Sunday Mid Day edition dated October 2, 2011, carried two mastheads – one on the front page and the other on the back page, each delivering the theme for ‘Vodafone presents Bigg Boss 5’ – ‘Double Vaat’.

Commenting on the initiative, Manajit Ghoshal, MD & CEO, Mid Day Infomedia Ltd, said, “Mid Day believes in delivering the best to all its readers and clients. Innovations like these help us send clutter free messages to our readers and it adds great value to the proposition that the advertiser wants to communicate. For all such innovations carried out across the years, we have won many accolades and have been appreciated by one and all across the globe.”

He further said, “Such innovations help us deliver messages effectively and it builds better connect with our readers, which goes a long way in delivering the right message in the right manner.”

‘Vodafone presents Bigg Boss 5’, which is being telecast on Colors, is being hosted by Salman Khan and Sanjay Dutt, two actors known for their fun and craze-filled personas, enhancing the concept of ‘Double Vaat’ even further. To make its readers experience this interesting theme, Sunday Mid Day devised an innovation of designing the masthead and impact jacket for Viacom18 on the front page and on the back page.

Speaking about their association with Mid Day, Rajesh Iyer, Director-Marketing, Colors, said “Bigg Boss is Colors’ flagship show, and this season, with the theme being ‘Double Vaat’, this innovative association with Mid Day will be really fruitful for us. Providing readers with the newspaper in reversible format is bound to create curiosity among them. The grand launch episode of ‘Bigg Boss 5’ was telecast on October 2 at 8.00 pm on Colors.”