TABcab fleet used to promote ‘Matru Ki Bijlee Ka Mandola’
250 TABcabs are branded with contest and movie promotional material. The lead actors of the movie also took part in the promotional campaign
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Published: Dec 29, 2012 10:31 PM | 1 min read
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TABcab, a Mumbai-based phone fleet taxi operator, has tied up with the soon-to-be-released Bollywood movie, ‘Matru Ki Bijlee Ka Mandola’, for promoting the film.
250 TABcabs are branded with contest and movie promotional material. Imran Khan and Anushka Sharma, the lead actors of the movie, also took part in the promotional campaign. The duo pasted the promotional creative of the movie on a TABcab, and thereafter flagged off the event.
TABcab has organised a contest for its customers in association with the movie. As per the contest, customers who book a TABcab between December 25, 2012 and January 10, 2013 stand a chance to win free movie tickets of ‘Matru Ki Bijlee Ka Mandola’. Also, the top 10 winners will get an opportunity to spend time with Matru (Imran Khan) and Bijlee (Anushka Sharma).
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