'We are thrilled to present this plant-based food innovation,' said Virat Kohli about the association
On Anushka Sharma's birthday, we look back at her endorsement journey for brands like PUMA, Slurrp Farm, Prega News and more
L’Oréal Paris has unveiled its latest innovation for the Indian market – the Glycolic Bright Dark Circle Eye Serum
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in
Conceptualized by TILT, the campaign comes with a horror-comic twist and puts the spotlight on everyday interior issues
The brand has launched its festive campaign with the association
The cricketer called out a news report that said he and his wife Anushka Sharma invested Rs 19.24 crore for an eight-acre area of land in Alibuag to build a farmhouse
The brand has partnered with Sharma to launch a series of mirrored messages appearing in private spaces - women’s restrooms - in malls across Delhi
Anushka Sharma is seen rocking her Adriatic color sports bra, which is part of PUMA’s new First Mile Collection
The actress is the face of several brands, including Myntra and Puma
The brand ambassadors made an unannounced visit to a coworking space and a residential complex to promote adoption of sports and fitness culture
The campaign humours the Indian audience with trending reels of cricket legends showing off what factor makes them a Champion
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Brands rope in star couples as they bring relatability to campaigns and increase the sense of authenticity, say experts
'Yes Moms' is a support group for mothers who want to discuss, debate and engage with one another on topics related to kids' nutrition
Sharma is the brand ambassador for the platform's beauty category
The creative agency behind the campaign is Vitamin D
The TVC created by Rediffusion Brand Solutions is an extension of the brand's 'Hamesha Ke Liye Strong' campaign
The banter was staged by the brand to create intrigue and to engage Sharma's active fanbase on social media
The actor will be seen in upcoming campaigns for the watch brand
The star power couple will work with the brand to build a connect with users across all key markets
The festive campaign from Myntra will be amplified across TV, digital and social media
The brand will soon be releasing a campaign film with the actor
The campaign is conceptualised by Mullen Lintas
The TVC has been created by Rediffusion Brand Solutions
The campaign has been conceptualised by Creativeland Asia
The campaign will be featured on OTT platforms like SonyLiv and Hotstar as well as social media platforms like Instagram and Youtube
Anushka will also be the brand ambassador for flagship brand Slurrp Farm, and all future brands of Wholsum Foods
Varun AR, AVP, Marketing, Livspace, talks about the brand’s association with Disney+ Hotstar for the T20 league, second year in a row
The celebrity couple associated with the plant-based meat brand with an aim to make a conscious change in the lifestyle in order to save the planet
The company, which engaged Ranveer Singh as a brand ambassador in October 2021, aims to capture the imagination of the youth
Conceptualized by Law & Kenneth Saatchi & Saatchi, the film weaves a story on the brand’s philosophy of depicting selfless goodness that shines through a small act of kindness
Industry opines that the brands need Kohli for his popularity and not for the captaincy tag
The video has garnered over 2,00,000 views
GIVA is a Bengaluru-based startup
As per the report, more than 50% of the ads endorsed by celebrities fall under the top three sectors
Virat Kohli, Shraddha Kapoor, and Deepika Padukone emerged as the most popular influencers in the country
The brand also recently celebrated 10 years with several short films
Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports
Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement
Gaurav Gandhi, Director & Country GM, Amazon Prime Video India, discusses how limited choices for marketing during the lockdown pushed them to go even bigger on social and digital media
YouTuber Prajakta Koli and leading corporate lawyer Zia Mody have also been named in the prestigious list
Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr