TAN adds TV Today Group, Star News, Star Ananda, Star Majha to Live.Indiatimes.com

Times Audience Network (TAN), the digital video arm of the Times Group, recently re-launched the new design of Live.Indiatimes.com on stage with Steve Ballmer, CEO, Microsoft, and Rishi Khiani, CEO, Times Internet Ltd.

Live.Indiatimes.com has now added Aaj Tak, Star News, Headlines Today, Star Ananda and Star Majha to its existing repertoire of channels live-streamed on the web.

The new design, which incorporates related on-demand videos, a full EPG and social media integration with Facebook and Twitter, crafts an un-paralleled viewing experience. Users can now watch India’s premium TV channels in a single window, getting access to the best of Hindi and regional language entertainment besides news in English, Hindi, Marathi, Bengali and business news.

Commenting on this new offering in terms of content, Rishi Khiani, CEO, Times Internet Ltd, said, “This is by far the best entertainment product released in the Indian web space. We have and will continue to innovate on product to make this the foremost destination for Indians and the Diaspora to consume premium video content on web and mobile.”

Ramakrishnan Laxman, Head - Digital, MCCS, said, “Very rarely does a product blend the best of technology, content, distribution and scale. TAN provides a great turnkey solution for distributing and monetising our live videos by combining genre leaders like Star News in front of relevant audiences like those on NavbharatTimes.com.”

Indiatimes has also teamed with Microsoft to re-tool the video player using the Silverlight 4.0. On this, Sanjay Sinha, Enterprise Evangelism Director, Microsoft, said, “Silverlight is a powerful platform for creating engaging, interactive user experiences for Web, desktop, and mobile applications when online or offline. We are thrilled to be working with an innovative partner like Indiatimes to bring live broadcast of TV channels to the Indian Internet audience using Silverlight.”