TME bags media mandate for Eveready Industries.
TME has been assigned the media mandate for Eveready Industries India Ltd, in Kolkata.
TME has been assigned the media mandate for Eveready Industries India Ltd, in Kolkata. Eveready, a century old company is the manufacturer of India’s largest selling brand of dry cell batteries and flashlights (torches).
The size of the business is estimated to be Rs 30 crore. The media for Eveready was earlier handled by the Lintas Media Group.
Confirming the development, Divya Radhakrishnan, President, TME said, “We are really excited about adding the Eveready brand to our portfolio. The challenge is to work closely with the client in optimizing their media investments to produce results, despite the current economic situation, and at TME we are geared for this with our premise of customized solutions. Besides, we were in the process of expanding our presence in markets outside of Mumbai & Delhi, hence a huge win like Eveready in Kolkata ensures a powerful position in the market there.”
