Toyota signs on AR Rahman as brand ambassador for Etios
Toyota Kirloskar Motor (TKM) has roped in AR Rahman as brand ambassador for the Toyota Etios, which will be launched in December this year. Rahman will endorse the car through various marketing campaigns of the company.
Toyota Kirloskar Motor (TKM) has roped in AR Rahman as brand ambassador for the Toyota Etios, which will be launched in December this year. Rahman will endorse the car through various marketing campaigns of the company.
On roping in the music maestro as the face of the Etios campaign, Hiroshi Nakagawa, Managing Director, TKM, said, “We are extremely happy to sign on Mr Rahman as the brand ambassador for the Etios. There is a very strong connect between the product and its brand ambassador, with both being, ‘Global’, ‘Innovative’, ‘Reliable’, and a ‘Class-above Quality’.”
Toyota believes this association with Rahman will open up a whole new world of higher quality. The auto major is confident that Rahman, with his musical talents and popularity transcending boundaries and languages, will only strengthen ties in India and will have far-reaching benefits with Rahman in their multi-media campaigns.
Speaking about his relationship with Toyota, Rahman said, “I believe real quality is created when skill meets dedication, when insight meets inspiration, when passion meets perfection. This is why I am happy to be associated with Toyota. The same values drive Toyota in whatever they do. Together, we aim to delight India.”
