UTV Interactive & Cafepress open shop of fashionable merchandise for Bollywood actor John Abraham
UTV Interactive, the digital arm of UTV and CafePress, the destination for user-designed apparel and gifts, have announced their endeavour to create and distribute exciting merchandise of the Bollywood actor- John Abraham. This merchandising business is an extension of UTV Interactive’s recent foray into brand expansion of celebrities through digital platforms.
UTV Interactive, the digital arm of UTV and CafePress, the destination for user-designed apparel and gifts, have announced their endeavour to create and distribute exciting merchandise of the Bollywood actor- John Abraham. This merchandising business is an extension of UTV Interactive’s recent foray into brand expansion of celebrities through digital platforms.
Speaking on the launch of John’s merchandise, Manish Agarwal CEO, Interactive, UTV , said, “We have successfully launched John on web through his official website www.johnabraham.com and on mobile through voice blogs. Through our association with CafePress, we are now introducing exciting merchandising options, which are an extension of his personality. Along with t-shirts, we promise to bring a unique bouquet of innovative and stylish merchandise options.”
“We’re thrilled to have John’s shop on CafePress,” commented Amy Maniatis, CafePres, Vice President, Marketing. “At CafePress we love to support the creativity of artists worldwide and we’re sure his fans will enjoy his expressive t-shirt designs.”
