UTV promotes ‘Delhi Belly’ through YouTube

UTV has posted an interactive jukebox sing-along experience to promote their upcoming movie ‘Delhi Belly’ on YouTube. The music of ‘Delhi Belly’ has been placed in a karaoke jukebox on YouTube, where eight audio tracks from the movie are embedded into a single clip, which can then be accessed individually by clicking on different parts of the video, displayed as buttons on an old fashioned TV set.

e4m by exchange4media Staff
Published: Jun 21, 2011 10:44 AM  | 1 min read
UTV promotes ‘Delhi Belly’ through YouTube
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UTV has posted an interactive jukebox sing-along experience to promote their upcoming movie ‘Delhi Belly’ on YouTube. The music of ‘Delhi Belly’ has been placed in a karaoke jukebox on YouTube, where eight audio tracks from the movie are embedded into a single clip, which can then be accessed individually by clicking on different parts of the video, displayed as buttons on an old fashioned TV set.

This is accompanied by the lyrics of each of the eight songs as well, to help popularise the music of the movie, though users who want to listen to all the songs from the film without having to load separate videos can of course do that too.

Packed in the 4x4 inch grandpa set are eight buttons. Users can click on any one of them to listen and sing-along with the 32-minute long music video.

To access the Delhi Belly jukebox users can log on to: http://youtube.com/UTVGroup or http://youtu.be/tJFcN1h9Q_o

Published On: Jun 21, 2011 10:44 AM 
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