Veere Di Wedding premieres on ZEE5
Veere Di Wedding will be available under ZEE5’s property ‘Theatre ke baad, pehli baar’
After the digital premiere of movies such as Padman and Parmanu, ZEE5 is now bringing Veere Di Wedding to your fingertips on Wednesday, August 1, 2018.
The movie will be available under ZEE5’s property ‘Theatre ke baad, pehli baar. Since its theatrical release in June 2018, the film will now be available exclusively for ZEE5 subscribers.
Watch the trailer here:
Talking about the premier, Manish Aggarwal, Business Head - ZEE5 India, said, “Theatre ke baad, pehli baar is a property we created with Padman and are committed to reach incremental audiences by giving them blockbuster releases on ZEE5 straight after the theatre release and before the movie airs on broadcast channels. Padman, Parmanu and now Veere Di Wedding – the past two months have been exciting for us and the offering has been widely appreciated by our subscribers too.”
He added, “Premiering a movie such as Veere Di Wedding, one that celebrates friendship, just ahead of Friendship Day is very special. With this, we are taking another step towards building a robust portfolio of content – original as well as syndicated.”
Ekta Kapoor, Producer of Veere Di Wedding, said, “When we decided to make Veere Di Wedding, we knew it was going to be nothing like anything else. These are girls who don’t conform to stereotypes and in fact go on to shatter glass ceilings, with pure entertainment. The unprecedented box office numbers sky-rocketed Veere Di wedding into another space and I am excited about the big digital premiere on ZEE5.”
Veere Di Wedding revolves around four childhood friends Kalindi (Kareena Kapoor), Avni (Sonam Kapoor), Meera (Shikha Talsania) & Sakshi (Swara Bhaskar) and their unbreakable bond of friendship. Things start to change when the four meet after 10 years. Exploring the themes of sexuality and sisterhood, the movie went on to create quite a stir among movie-goers, initiating conversations across platforms.
The movie will be available under ZEE5’s property ‘Theatre ke baad, pehli baar. Since its theatrical release in June 2018, the film will now be available exclusively for ZEE5 subscribers.
Watch the trailer here:
Talking about the premier, Manish Aggarwal, Business Head - ZEE5 India, said, “Theatre ke baad, pehli baar is a property we created with Padman and are committed to reach incremental audiences by giving them blockbuster releases on ZEE5 straight after the theatre release and before the movie airs on broadcast channels. Padman, Parmanu and now Veere Di Wedding – the past two months have been exciting for us and the offering has been widely appreciated by our subscribers too.”
He added, “Premiering a movie such as Veere Di Wedding, one that celebrates friendship, just ahead of Friendship Day is very special. With this, we are taking another step towards building a robust portfolio of content – original as well as syndicated.”
Ekta Kapoor, Producer of Veere Di Wedding, said, “When we decided to make Veere Di Wedding, we knew it was going to be nothing like anything else. These are girls who don’t conform to stereotypes and in fact go on to shatter glass ceilings, with pure entertainment. The unprecedented box office numbers sky-rocketed Veere Di wedding into another space and I am excited about the big digital premiere on ZEE5.”
Veere Di Wedding revolves around four childhood friends Kalindi (Kareena Kapoor), Avni (Sonam Kapoor), Meera (Shikha Talsania) & Sakshi (Swara Bhaskar) and their unbreakable bond of friendship. Things start to change when the four meet after 10 years. Exploring the themes of sexuality and sisterhood, the movie went on to create quite a stir among movie-goers, initiating conversations across platforms.
