Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio
Previously, Raghav Raj Kodesia was the Vice President of Hindi Original Content at ZEE5
zee5
ZEE5 champions connected TV adoption in new AVOD brand campaign
The campaign 'ZEE5 TV Dekha Kya' educates users about the convenience of watching TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV
ZEE5 unveils 'Gyaarah Gyaarah' with 3D projection at David Sassoon Library’s Clock Tower
The drama is a collaboration between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment
Zee Studios appoints Pragati Deshmukh as Head of Content
Pragati Deshmukh previously worked for ZEE5, spearheading multiple successful shows that boosted the platform's viewership
ZEE5 Global launches South Asian add-ons in the US
The platform has unveiled partnerships with multiple top-tier streaming platforms
ZEEL revenue up 20% in Q2 FY24
Digital platform Zee5 saw a revenue jump of 59%
Prerna Jha joins Jio Studios as General Manager, Marketing
Prior to this, Jha was with ZEE5 as Associate Director - Marketing
Minal Chauhan promoted to Associate Director of Marketing (North America) at ZEE5 Global
Minal's journey with ZEE Entertainment began in 2015
Customer-first is the core behind new content slate: Manish Kalra
ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more
ZEE5 Global names Srabani Sen as Associate Director – PR and Communications
Earlier, she was with Scripbox as Lead – Communications
‘Digital payments are boosting brands’ opportunities to connect with larger consumer base’
In an exclusive chat with e4m, Rajiv Bakshi, Chief Operations Officer- Revenue, ZEEL, speaks about their recent study on digital payments in India
No rethink on FTA strategy, going back will hamper potential growth for pay: Punit Goenka
During ZEEL's Q3 FY23 earnings call, the MD & CEO stated that the paid subscriber base on both cable and satellite has stabilised since April 2022, when they went off FTA
What's brewing on OTT for this holiday season?
Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers
Zee5 to live stream from Ganesh Galli’s Mumbaicha Raja
It is the first exclusive OTT partner for the festivities
Optimistic about high growth levels returning soon: Punit Goenka
The M&E sector is at the cusp of higher structural growth with numerous opportunities to capitalise, the MD & CEO of ZEEL said during the company's Q1 FY23 earnings call
ZEE5 annual revenue up 31% to Rs 549.6 crore in FY22
The platform's global Monthly Active Users increased by 32.2 million in March 2022
ZEE signs global media rights contract with UAE’s T20 League
The league will air exclusively on ZEE’s linear channels and OTT platform ZEE5
ZEE5 unveils content slate for 2022 with 80+ titles
The content slate encompasses 40+ originals and 40+ movies across languages and genres
ZEE5 launches new campaign with Ranveer Singh for its learning platform Eduauraa
The ‘Ab future pe sabka haq’ campaign highlights the platform's vision of democratising quality education
We want to increase investment in Tamil & Telugu by three times: Manish Kalra, ZEE5
Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall viewership
ZEE5 welcomes Tamil New Year with ‘Oru Awesome Thodakkam’
The upcoming Originals feature works by Vetrimaaran, Prakash Raj and Kalidas Jayaram
From Dell's Yeh Hai Padhai 2.0 to ZEE5's Kuch Miss Nahi Hoga: Best ads of the fortnight
Take a look at e4m's fortnightly collection of the best ads released between March 12 and March 25
ZEE5 unveils ‘Dekhtey Reh Jaogey’ campaign with Sara Ali Khan & Amol Parashar
The ad film highlights that with ZEE5, audiences can watch new films and shows every week, thereby avoiding the FOMO
Discovery appoints Tushar Singh as Product Director
Singh was earlier associated with Zee5 for over two years as Associate Director - Product
ZEE5 Q3 revenue jumps 24% to Rs 145.9 crore, global MAUs cross 100 million mark
The platform’s advertising & promotional expenses have gone up 27% to Rs 228.2 crore in the quarter
We foresee the next wave of growth to come from Tier 2 & 3 cities: Manish Kalra, ZEE5
ZEE5's Chief Business Officer noted that the platform’s original and language content has seen a rise in popularity this year. The platform had forayed into Punjabi market this September
ZEE5 inks multi-show partnership with Applause Entertainment
This partnership will bring to the fore new, compelling, and diverse originals, exclusively for the ZEE5 audience
ZEE5 Q2 revenue up 32% YoY to Rs 130.5 crore
ZEE5's global MAUs and DAUs stood at 80.2 million and 7.1 million respectively in June
ZEE5 Global ropes in mCanvas for interactive ad for 'Rashmi Rocket'
The mobile branding solution is bullish about mobile advertising and is excited about creating meaningful branding experiences on a global scale
Madison Digital wins AVoD mandate of ZEE5
The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function
Jay Pandya joins Sandeep Singh’s Legend Global Studio as CEO
Prior to this, Pandya was associated with ZEE5 as Head, Content Acquisition & Partnership
ZEE5 to launch knowledge series ‘ZEE5 Intelligence Monitor’
The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more
ZEEL-Sony merger to create a TV broadcasting behemoth with 75 channels
The combined entity will have 25-30% share of the total TV viewership in India. In digital, it will have two fast-growing OTT platforms, ZEE5 and SonyLIV
Yogin Vora joins ZEE5 Gobal as Associate Director - Digital marketing
Prior to this, Vora had a 3-year stint with HDFC Life as Senior Marketing Manager - Digital Marketing
CSG enhances ZEE5’s data ecosystem for insights into customers’ content preferences
These insights will lead the OTT platform to better customer engagement and retention metrics
ZEE5 appoints Lloyd Xavier as Marketing Director, South
Prior to this, he has worked with Telugu streaming platform aha, Network18, YuppTV, and Deloitte
ZEE5's Rajeev Dhal set to join blockchain start-up Aqilliz as Global CBO
Dhal had stepped down as CRO of ZEE5 in June
Rajeev Dhal quits ZEE5
Dhal had stepped down as CRO in June and is currently on his 90-day notice period
Our focus has shifted towards real numbers, real metrics and quality users: Amit Goenka
Goenka, President – Digital Businesses & Platforms, ZEEL, talks about ZEE5's new strategy on the product, content and technology side, emerging trends in the SVOD & AVOD businesses, and more
'Radhe' was a big game-changer for ZEE5: Amit Goenka
Catch the full conversation with Goenka, President — Digital Businesses & Platforms, ZEEL, tomorrow
Our new strategy for ZEE5 is showing early signs of success: Punit Goenka
Goenka, ZEEL MD and CEO, was addressing analysts during the Q1 earnings conference call
OTT platforms and the changing dynamics of ad inventory pricing
The rates are mostly based on cost per mille (CPM) or cost per 1000 views and Cost-Per-Completed-View (CPCV)
ZEE5 Q1 operating revenue up 18% to Rs 111.7 crore
ZEE5's global monthly active users increased to 80.2 million in June, compared to 72.6 million global MAUs in March
Disney+ Hotstar's Gaurav Kanwal joins ZEE5 as CRO - Digital & SMB
Kanwal took office on August 3, Tuesday
ZEE5 Head Marketing - SVOD & Music Reilly Rebello quits
Rebello has joined Zoey's All Natural as Co-Founder
How does OTT's Big 5 stack up in terms of audience base?
India's top OTT platforms have seen a surge in users on the back of original content, affordable 4G data and proliferation of smartphones In the Covid-induced lockdown
Ex-ZEE5 Lead - PR & Comms Jimit Shah joins Rupeek as Associate Director - PR & Comms
Prior to this, Shah was part of the Marketing Communications team of Star Sports at Star India
It’s showtime: OTT players bet big on original content
Disney+ Hotstar, Voot, SonyLIV and ZEE5 have lined up an extensive original content line-up in 2021 to grow their user base and increase time spent by building stickiness
Yogesh Manwani steps down as Head of Marketing & Revenue at Applause Entertainment
Manwani has served stints at reputed media organisations like Star India, ZEE5 and others in the past.
Leander Paes & Mahesh Bhupathi team up to tell their off-court story on ZEE5
ZEE5 has partnered with the award-winning filmmaker duo Ashwiny Iyer Tiwari and Nitesh Tiwari to helm BREAK POINT