Vserv.mobi, a leading global mobile advertising network, has announced the appointment of David Yin as General Manager - Developer Business. Yin’s appointment is in line with Vserv.mobi’s plans to accelerate expansion and lead the developer ecosystem in the burgeoning mobile market of South East Asia, a key focus in the company’s overall growth strategy.
Yin has over 15 years of experience in the mobile telecommunications, Internet and technology space, and has worked extensively with the developer community across Asia. Prior to Vserv.mobi, he was instrumental in building the developer ecosystem at Nokia and led the APAC region for App monetisation.
“With an increasing uptake of mobile Internet and app consumption, South East Asia is in the midst of a mobile revolution. However, the thriving app developer community in this region are unable to maximise this opportunity due to lack of viable app monetisation models,” said Dippak Khurana, CEO, Vserv.mobi.
He further said, “We believe that our AppWrapper solution is well-suited to address this challenge with its simple one click app monetisation approach across both micro transaction based paid models and premium advertising based monetisation. With his tremendous experience in the space, David will be able to strengthen our developer strategy and enable more developers in this region to make the best of our comprehensive app monetisation offerings.”
Based in Singapore, Yin will work closely with Vikas Gulati, Vice President, Business Development - SE Asia, Vserv.mobi. Gulati heads the company’s operations in the South East Asian market. Prior to Nokia, Yin was involved in strategy, business development and commercial roles at Orange UK, Sing-Tel Optus and Capgemini Consulting Australia. He has also spent four years at Ernst & Young Australia as a chartered accountant.
Founded in 2010, Vserv.mobi claims to have seen a 308 per cent increase in Ad Requests during the period April 2011 to March 2012. South East Asia has been amongst the fastest growing regions for the company having witnessed a growth of 17 times over this duration.