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'Commerce media gives us a perspective on how we shape our business'

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At the e4m-Xaxis Programmatic Summit 2023, a panel of experts discussed the many possibilities of commerce media

exchange4media Staff Dec 20, 2022 2:55 PM

'If marketers fixate on data, they lose focus of the big picture'

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Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'

exchange4media Staff Nov 23, 2022 2:05 PM

Businesses are now thinking about mass personalisation: Dippak Khurana

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Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit

exchange4media Staff Mar 28, 2022 8:21 AM

AU Bank partners with Vserv to give innovative spin to ad campaign ‘Badlaav Humse Hai’

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Vserv cracked an innovative engagement for AU Bank’s campaign by creating an ad unit completely covering the users' screen to look like an incoming video call from Bollywood actor Aamir Khan himself!

exchange4media Staff Mar 17, 2022 12:19 PM