What’s-On-India bets big on mobile
TV guidance company What’s-On-India has announced the launch the first of its smartphone offerings this week, wherein a smartphone website has been launched to help viewers get real-time suggestions on the best programmes to watch on television. The service is located at http://whatsonindia.com/smart/ and can be accessed from smartphones.
TV guidance company What’s-On-India has announced the launch the first of its smartphone offerings this week, wherein a smartphone website has been launched to help viewers get real-time suggestions on the best programmes to watch on television. The service is located at http://whatsonindia.com/smart/ and can be accessed from smartphones.
Commenting on the development, Abrar Shaikh, GM, What’s-On-India, said, “The smartphone space is developing into a big category which cannot be avoided, and growing fast. Research proves that you would want or have your phone near you while watching television. While What’s-On-India itself feeds programme guides to millions of DTH and digital cable set-top boxes, there is still a very large 70 per cent analog cable TV market to address for whom mobile becomes ideal on a search device for television. Our site enables users to search for a particular programme, favourite actors, sports, news, documentaries and much more and also allows users to set reminders for their convenience.”
Meanwhile, What’s-On-India is also looking at entering the Apps ecosystem for different connected devices and will be announcing launches in this area shortly. It has already tested Apps on Nokia Ovi Stores and on Facebook.com.
The What’s-On-India channel was launched in 2010 to help viewers discover the tremendous availability of programme choices on television. Over the last 12 months, it has emerged as an effective showcase and preview platform to launch new programmes and channels through its content preview tie-ups with Networks such as STAR, Viacom-18, Turner.
