Wootag and Lemma form partnership

Wootag, an interactive visual marketing platform, and Lemma, an omnichannel SSP for emerging formats, have joined forces to transform creative enhancement and media effectiveness for marketers. This collaboration offers brands a unique opportunity to leverage the growing audience engagement within DOOH & CTV media and elevate their visual interactive marketing campaigns.

“Through this partnership, marketers will now have seamless access to Wootag's interactive visual marketing capabilities within Lemma's robust media ecosystem. By integrating Wootag's technology, marketers can create captivating and immersive experiences that drive deeper audience engagement. This collaboration unlocks the potential for personalized and impactful campaigns at scale, combining Lemma's unprecedented reach and targeting capabilities with Wootag's interactive features,” stated a reelase.

Recognizing the increasing time audiences spend in CTV media and navigating through their day in an outdoor environment, brands understand the importance of tapping into intent viewing and other upper to lower-funnel metrics. Wootag and Lemma empower marketers to enhance the viewing experience by making it contextual and personalized, resulting in a remarkable 2-3X uplift in performance compared to standard videos across CTV & DOOH platforms.

Entailing this collaboration, Lemma clients and agency partners can effectively incorporate Wootag's interactive visual marketing capabilities as part of their media offerings. This bundled solution is available globally, providing agency partners with a convenient way to combine cutting-edge technology with media to drive campaign effectiveness at scale. By leveraging Wootag's interactive features within Lemma's omnichannel ecosystem, marketers can create highly engaging and personalized experiences for their audience across multiple channels.

At Wootag, we offer marketers a comprehensive solution that integrates interactive visual marketing with a powerful media ecosystem. Wth our partnership with Lemma, marketers can deliver highly interactive and contextualized experiences that captivate audiences and achieve exceptional results in their advertising efforts. We are thrilled to embark on this journey with Lemma and empower brands to fuel remarkable business growth." stated Raj Sunder, CEO & Founder of Wootag.

At Lemma, we are committed to staying at the forefront of innovation, ensuring that our brands remain ahead in the competitive landscape. Partnering with Wootag reflects our ongoing pursuit of excellence in serving our brands and clients by unleashing the power of interactive visual marketing and data-driven insights and sets a new standard in the digital advertising landscape.  " - Gulab Patil, Founder & CEO of Lemma

This strategic partnership also empowers marketers with valuable insights and analytics, enabling data-driven decision-making. Marketers can gain a deeper understanding of audience behavior, preferences, and engagement patterns, allowing them to refine their strategies and optimize performance in real time. By leveraging cutting-edge technology and data-driven insights, marketers can make informed optimizations and drive better campaign results.