The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
At the e4m OOH Conference, industry experts came together to discuss the leadership outlook
At e4m OOH Conference, industry leaders discuss about the DOOH and the Omnichannel Experience
The collaboration offers brands an opportunity to leverage the growing audience engagement within DOOH & CTV media
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving business landscape of this dynamic medium
This contract was awarded following a competitive bidding process conducted by the Airport Authority of India
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year
The hoardings have been strategically located across five key locations in Mumbai -- Juhu, Bandra, Worli, Lower Parel & Dadar
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Chakraborty, President, Rapport Chrome, spoke about the reality of digital OOH in India at the e4m NEONS OOH Conference 2023
Digital OOH company AdOnMo’s co-founder speaks to e4m about the challenges in the DOOH market and the next goals for the company
The company has partnered with cafes, gyms and colleges
As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector
The report by Srishti Media and Waulite enlists several key trends that the sector is likely to witness in 2023
Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth
The campaign has been jointly executed by Lemma and Yahoo
Some of the most prominent brands executing pDOOH campaigns are Flipkart, Cleartrip, TATA Cliq, Automobile brands Royal Enfield, Mahindra, and Hyundai, the company said
Inventech, a Laqshya Media Group company, has created the industry-first 3D DOOH installation
The campaign has been launched on digital OOH in partnership with Times OOH
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities
Industry players acknowledge that there has been a shift from traditional OOH to digital outdoor screens that are already accommodating smarter marketing strategies
It is installed at Bandstand Promenade, Bandra in Mumbai
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space
The programmatic DOOH campaign was live at Mumbai Terminal 2 and New Delhi Terminal 3 airports
Under this agreement, LOCAD has the sole rights for monetization and making the entire DOOH inventory Smart with its proprietary CMS and programmatic platform
Experts talk about the potency of a standardized measurement system as DOOH gains prominence
A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market
The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period
On the final day of DPAA Video Everywhere Summit 2020, speakers touched upon pertinent topics like DOOH versus Digital TV, how cookies are an outdated way to garner audience data and more