dooh
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Kanchan Srivastava Aug 11, 2024 11:55 AM
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
Kanchan Srivastava Jul 31, 2024 1:00 PM
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
Kanchan Srivastava Jul 31, 2024 8:58 AM
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Kanchan Srivastava Jul 31, 2024 8:35 AM
At the e4m OOH Conference, industry experts came together to discuss the leadership outlook
e4m Staff May 10, 2024 8:49 AM
At e4m OOH Conference, industry leaders discuss about the DOOH and the Omnichannel Experience
The collaboration offers brands an opportunity to leverage the growing audience engagement within DOOH & CTV media
e4m Staff Apr 18, 2024 12:53 PM
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
Chehneet Kaur Apr 16, 2024 8:45 AM
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving business landscape of this dynamic medium
Tanzila Shaikh Feb 20, 2024 9:17 AM
This contract was awarded following a competitive bidding process conducted by the Airport Authority of India
e4m Staff Feb 12, 2024 3:02 PM
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year
Chehneet Kaur Dec 18, 2023 8:11 AM
The hoardings have been strategically located across five key locations in Mumbai -- Juhu, Bandra, Worli, Lower Parel & Dadar
exchange4media Staff Aug 28, 2023 2:20 PM
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Tanya Dwivedi Jul 13, 2023 9:07 AM
Chakraborty, President, Rapport Chrome, spoke about the reality of digital OOH in India at the e4m NEONS OOH Conference 2023
exchange4media Staff May 19, 2023 3:58 PM
Digital OOH company AdOnMo’s co-founder speaks to e4m about the challenges in the DOOH market and the next goals for the company
Nilanjana Basu Apr 28, 2023 9:00 AM
As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector
Rachna Lokhande Feb 13, 2023 9:02 AM
The report by Srishti Media and Waulite enlists several key trends that the sector is likely to witness in 2023
exchange4media Staff Jan 20, 2023 1:37 PM
Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth
Sonam Saini Jan 3, 2023 8:58 AM
Some of the most prominent brands executing pDOOH campaigns are Flipkart, Cleartrip, TATA Cliq, Automobile brands Royal Enfield, Mahindra, and Hyundai, the company said
exchange4media Staff Oct 6, 2022 6:55 PM
Inventech, a Laqshya Media Group company, has created the industry-first 3D DOOH installation
exchange4media Staff Sep 20, 2022 12:01 PM
The campaign has been launched on digital OOH in partnership with Times OOH
exchange4media Staff Sep 14, 2022 3:28 PM
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities
Sonam Saini Sep 1, 2022 9:01 AM
Industry players acknowledge that there has been a shift from traditional OOH to digital outdoor screens that are already accommodating smarter marketing strategies
Shantanu David Jun 14, 2022 9:03 AM
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Sonam Saini Mar 28, 2022 8:51 AM
The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space
exchange4media Staff Feb 25, 2022 1:02 PM
The programmatic DOOH campaign was live at Mumbai Terminal 2 and New Delhi Terminal 3 airports
exchange4media Staff Dec 8, 2021 2:47 PM
Under this agreement, LOCAD has the sole rights for monetization and making the entire DOOH inventory Smart with its proprietary CMS and programmatic platform
exchange4media Staff Dec 3, 2021 3:42 PM
Experts talk about the potency of a standardized measurement system as DOOH gains prominence
Rasika Kiran Upasani Dec 2, 2021 9:04 AM
A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application
exchange4media Staff Oct 21, 2021 2:30 PM
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
Rasika Kiran Upasani Apr 7, 2021 8:12 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
Noel Dsouza Mar 15, 2021 8:32 AM
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
exchange4media Staff Feb 23, 2021 12:36 PM
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM
Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market
exchange4media Staff Feb 18, 2021 3:20 PM
The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana
exchange4media Staff Feb 2, 2021 10:30 AM
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Noel Dsouza Jan 21, 2021 8:29 AM
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
Noel Dsouza Jan 13, 2021 8:50 AM
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Noel Dsouza Jan 1, 2021 8:45 AM
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Noel Dsouza Dec 15, 2020 8:21 AM
Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI
Noel Dsouza Dec 9, 2020 8:33 AM
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
Noel Dsouza Nov 30, 2020 8:49 AM
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
Noel Dsouza Nov 23, 2020 8:30 AM
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
Noel Dsouza Nov 5, 2020 8:35 AM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM
Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period
Gulab Patil Oct 21, 2020 9:21 AM
On the final day of DPAA Video Everywhere Summit 2020, speakers touched upon pertinent topics like DOOH versus Digital TV, how cookies are an outdated way to garner audience data and more
exchange4media Staff Oct 16, 2020 4:22 PM
