Yatra.com ties up with eBay to accelerate online market

Online travel company Yatra.com and eBay India have signed a strategic deal to promote the products of Yatra.com across te eBay portal. eBay India will now feature Yatra.com as a recommended travel website. In return, Yatra.com will offer the customers of eBay India the option to search and book travel products – domestic and international flights and domestic hotels.

e4m by exchange4media Staff
Published: Apr 8, 2010 11:52 AM  | 1 min read
Yatra.com ties up with eBay to accelerate online market
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Online travel company Yatra.com and eBay India have signed a strategic deal to promote the products of Yatra.com across te eBay portal. eBay India will now feature Yatra.com as a recommended travel website. In return, Yatra.com will offer the customers of eBay India the option to search and book travel products – domestic and international flights and domestic hotels.

Speaking on the alliance, Bharat Malik, Head of Online Marketing, Yatra.com, said, “This will be a long term partnership, wherein Yatra.com and eBay India will explore more innovative methods of promoting various travel deals and products offered by Yatra.com. This tie-up will help us reach a huge base of customers who are transacting online on eBay India and hence, will enable us increase the brand awareness of Yatra.com.”

eBay customers can book their travel through a dedicated travel page containing special offers for them by Yatra.com. In addition, eBay India will provide dedicated display advertising inventory to Yatra.com on its homepage and other sections of the website.

Yatra.com is a one-stop-shop for all travel needs that has everything to service today’s traveller while eBay India is an online trading community where anyone can sell or buy almost anything.

Published On: Apr 8, 2010 11:52 AM 
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