Yuzdi N Badhniwalla joins Ozone Media as VP, Marketing, Sales & Alliances

Yuzdi N Badhniwalla has joined Ozone Media Solutions, India’s leading ad network, as Vice President – Marketing, Sales & Alliances. Prior to this, he was General Manager – India for the digital advertising business at Starcom IP. Badhniwalla will be based out of Mumbai and lead the company’s sales and marketing operations from the region.

Besides the day to day functioning, he will play a pivotal part in guiding the company’s growth and building a formidable national presence. With demand for Internet advertising growing at a very fast pace, Badhniwalla will play a key role in synching Ozone’s product initiatives with the new realities of the marketplace.

On his appointment, Kiran Gopinath, Founder and CEO, Ozone Media, said, “Yuzdi brings to board a great understanding of the mobile and Internet space. Ozone is growing exponentially and Yuzdi will play a pivotal role in expanding the length and breadth of our presence across verticals and geographies.”

Badhniwalla added, “The pace at which Internet is getting adapted to everyday lives is invigorating, and brings complexity and depth to the consumer behaviour. Digital will be a critical part of media plans in the coming future and ad networks would play a crucial role in it. I am glad to be part of Ozone Media during these exciting times, and look forward to the action in this space.”

Badhniwalla has spent nearly 12 years in the mobile and Internet industry. In his stint with People Infocom as Head of Consumer Marketing, he had a primary mandate of understanding the buying behaviour with respect to MVAS products and services. He had previously worked at Rediff.com and Times Internet across ad sales, operations and product development roles, before getting himself an MBA from the prestigious Indian School of Business, Hyderabad.