Zee Cinema starts Malamaal Diwali

It’s a Diwali bonanza from 1st to 6th November, 2010 from 8 pm onwards on Zee Cinema with Malamaal Diwali. This celebration gives viewers an opportunity to win lots of money through a quiz contest based on playing cards. In its third consecutive year, the Malamaal Diwali contest would entail answering questions based on the movie being telecast. With the 'festival of lights' round the corner, Zee Cinema has lined up some special blockbuster movies that promise a treat of action, thriller, fantasy, magic and romance for the viewers.

In keeping with the Diwali tradition of playing cards, viewers who tune in to the primetime movies on Zee Cinema from 1 to 6 November from 8 pm onwards can play a unique card game wherein they answer one question per day to win cash prizes of Rs. 25, 000 along with a chance to win the Bumper prize of Rs 1,00,000, thus truly making it a Malamaal Diwali for one and all! The question will be seen on Astons and promos during the film.

Zee Cinema Business Head, Mohan Gopinath, said, “To predict and win cash prizes watching Zee Cinema during Malaamal Diwali is a great showcase of how we can engage our viewers as the previous two editions of this quiz contest were very well received by the audiences. All watching Zee Cinema will be in for a bonanza as they respond to the quiz inspired from the card games held during Diwali. Viewers can join in the excitement of watching a blockbuster film and win a daily cash prize of Rs 25,000 and a mega prize of Rs 100,000. This festive season, what better way to reward our viewers and add to their celebrations than Malaamal Diwali.”

As part of Malaamal Diwali, Zee Cinema will be airing movies like Mr India, Arya Ek Deewana, Nayak The Real hero, Gopi Kishan, Giraftaar and Muqaddar Ka Sikander etc.