Together, Zee Cinema and Lowe Lintas have conceptualised and created a series of films that puts the spotlight on an array of emotions people experienced during Covid-19
The channel will launch a brand anthem on the day of the anniversary, September 4
The biopic on badminton great Saina Nehwal starring Parineeti Chopra will air on July 25, 2021
The media buying partner for the campaign is Havas Media Group
The campaign, featuring Manoj Bajpayee, is dedicated to COVID-19 Warriors
The channel will air 'Geetha Govindam’ and romantic roller coaster ride ‘Chal Mohan Ranga’ on Zee Cinemalu SD and Zee Cinemalu HD at 6.00 pm
Siju Prabhakaran, EVP & Cluster Head South Business, ZEEL, discusses the South cluster's strong comeback after the lockdown and their strategy ahead
Zee Cinemalu was the first movie channel to introduce the concept of World Television Premieres in Telugu market
The premiere also onboarded major brand partners like Kia, Ariel, Amazon, Airtel 4G, Xiaomi, Protinex, Savlon, Tide, Bingo Potato chips, Hyundai Creta, Behrouz Biryani, Bharat Matrimony and Cinthol
The movie features actors like DwayneJohnson, DannyDeVito and Danny Glover
Zee Telugu has collaborated with 4 influencers in the Tollywood industry to reveal the comeback of the channel with fresh episodes of prime time shows
'Har Subah Amitabh Ke Saath’ starts on 24th April at 9 AM on Zee Cinema
Each channel has also kicked off campaigns off-air, by leveraging ZEE stars, to promote social distancing, hygiene practices & self-isolation on their respective social media platforms