Zen Digital Media took it upon themselves to utilise their exclusive floating digital hoardings at Juhu Beach to celebrate patriotism and values of nationalism on the occasion of Republic Day.
The entirety of the neighbouring slum, Nehru Nagar, that hasn’t been privileged with home television facilities was invited to view the Republic Day parade happening in Delhi. This parade was broadcasted LIVE after they gathered and sang the national anthem along with other visitors at the beach against the national flag being digitally hoisted on these vessels that they call “Broadcoasters”.
The Mumbai Police who have been actively supporting and promoting helplines and awareness on the topic of domestic violence through this media company also decided to join along in a force of 50.