From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide
Some interesting Republic Day picks from notable brands
From highlighting the contributions of every profession to portraying the common man as a hero, each brand distinctively conveyed its celebration for this historic day
The video captures the journey showcasing India's triumphs across diverse sectors
The campaign shines a light on the ordinary citizens who have shaped India's extraordinary diamond jubilee
The campaign asserts that if Mumbai Police officers, amidst their demanding schedules, can integrate a protein-focused routine, then citizens can similarly embrace such practices
The media house invited residents of Nehru Nagar slum to view the Republic Day parade happening in Delhi
The campaign is named Desh Ka Naam #HarAasmaan
The film is based on the true event of a Croma customer conceptualized by the Croma in-house creative team
The new immersive digital film #DeshKiAawaz recreates the national song with the exhaust notes and engine sounds of farming equipment
Zomato's new film has a sweet message for India's uniform-clad warriors, which include food delivery agents
The campaigns this year dialled up creativity and patriotic fervour
Rail Bhawan, Baroda House and Travancore House in New Delhi, Varanasi Cantt Railway Station and Bareilly Junction are some buildings that have been illuminated
The brand takes a hyper-local approach for the #DeshKiJhanki initiative that captures the regional motifs of Indian states
‘Jai Ho! Bharat Ki Anant Yatra’ is being launched in association with Google and Meta
‘Vantage’ will air at 9pm on weekdays on Firstpost.com and its YouTube channel
The ad films have been conceptualised by L&K Saatchi & Saatchi
The campaign ‘Har rang mein hai desh ka rang’ has been conceptualised and executed by ABP Uncut
BSF team Captain Himanshu Sirohi said the magazine cover showcased women empowerment and so it was decided to be made part of the feat
The campaign #GarvSeJeeyo features retired officers from the Indian Armed Forces and salutes them for their exemplary contribution
The 2-minute long digital film titled ‘#IndiaSalutesSaidpur’ is a story of strength, spirit, character and sacrifice
This Republic Day, the initiative pays ode to the amalgamation of diverse elements that makes India truly unique
The film has been conceptualised by creative agency Please See in partnership with Reliance Entertainment
The initiative will shine the spotlight on 72 such heroes who made a difference to the nation
Dainik Bhaskar's 'Ek Salaam, Desh Ke Naam' campaign saw 14,351 entries from Indian citizens, who uploaded their videos while saluting
Dheeraj Gupta, Founder & MD of Jumboking, said that this logo is an extension of their #VocalAboutLocal character and ideology
Conceptualized by Rediffusion agency, the film has been released on TV and social media platforms
The new brand film has been crafted by Taproot Dentsu for Republic Day
The brand launches a digital contest on Instagram for its fans and followers
The unique showcase of Indian-inspired action specially produced for viewers in India will emanate from the state-of-the-art WWE ThunderDome
Rappers in Kannada, Malayalam, Tamil, Hindi, and English came together, performing in their native tongue
Through the #TakingEducationForward campaign, Luxor shares the inspiring stories of Sidhant Satwal and Yamini Sharma who have been imparting education to the underprivileged
This version features artists from nine different linguistic backgrounds including Malayalam, Assamese, Urdu, Hindi, Marathi, Punjabi, Odia, Telugu & Bengali to highlight India's cultural diversity
The film shows snapshots of the conglomerate's 122-year history in 'Making India'
The app has reimagined the Indian National song ‘Vande Mataram’ and will host curated playlists
The network has taken the pledge to transform India into a ‘Republic of Entertainment’
It urges all mobile phone users in the country to pause, think and send the ‘Back’ emoji to verify the authenticity of a forwarded message before sharing it with others
Three shows -- Dispatches from India, Republic Day - Behind The Scenes and 2020 -India’s decade -- have been curated for the weekend
The campaign aims to highlight the fact that in spite of being so different in terms of culture, tradition and lifestyle, India as a whole continues to stand united in their patriotism