Zen Mobile dials and connects with Amitabh Bachchan

Zen Mobile has roped in Amitabh Bachchan as its brand ambassador to endorse and promote the products offered by Zen Mobiles. Zen Mobiles is geared to launch a slew of Qwerty and multimedia feature rich mobile handsets loaded with social networking experience at affordable price for the Indian market. The company plans to leverage its association with Bachchan through a media campaign and various interactive consumer related activities in the coming months.

Deepesh Gupta, MD, Zen Mobile, said, “We are that our association with Bachchan will create a deep impact on the minds of our target audience and help our brand and products meet success. Bachchan is a quintessential mix of charisma and style with a mass appeal, which is what the Zen Mobile brand stands for.”

On his association with Zen Mobiles, Bachchan said, “I like to connect with brands that I believe in, brands which show commitment to fulfilling the needs and aspirations of Indian people, and I found exactly these qualities in Zen Mobiles. I hope my association with the brand will take it closer to people and they would be able to appreciate the brilliance and innovation of Zen’s handsets.”

Gupta further said, “India is a critical market and the competition in mobile handset technologies is growing fast. Bachchan will help render sheen to our brand with his grandeur.”

Zen Mobile was founded in September 2009 with the aim to provide quality products and services to the ‘value conscious’ customer of India. Zen Mobile is a sister concern of the Teleecare Group, which has been in the mobile industry right from its inception. Teleecare has a strong experience of managing and distributing various first tier mobile brands in the last 15 years.