B Natural roped in as Official Fruit Beverage Partner for Punjab Kings
As part of the collaboration, B Natural has launched a campaign #MatchReadyBNaturalDeNaal
B Natural Juices & Beverages has announced its partnership with Punjab Kings for the forthcoming Season of IPL 2023. In a first-of-its-kind association, B Natural has come on board as the official Fruit Beverage Partner for IPL 2023 scheduled to begin on March 31, 2023.
As part of the collaboration, B Natural has launched a campaign #MatchReadyBNaturalDeNaal, where the brand is helping Punjab Kings players be match ready with its fruit and fibre beverages.
Expressing his delight on this association, Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “We are thrilled to be partnering with Punjab Kings, one of the preeminent IPL teams. B Natural has always been focused on providing fruit and fiber to its consumers and we are happy to extend the same goodness to the players of Punjab Kings and help them be match ready.”
He further added, “The partnership represents a significant milestone for both organizations, and I am confident that it will be an exciting season ahead for the team and the fans.”
Commenting on this collaboration, Satish Menon. CEO of K.P.H. Dream Cricket Pvt. Ltd. said “We are delighted to have B Natural Juices & Beverages onboard as the official Fruit Beverage Partner for Punjab Kings. Their goal of promoting an active lifestyle in India is something we as a team admire and support. It’s great to find synergies when you come across like-minded brands with a vision that aligns with yours.”
