ipl
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
e4m Staff Jul 1, 2026 12:44 PM
Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
e4m Staff Jun 30, 2026 5:25 PM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
e4m Staff Jun 23, 2026 3:26 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
e4m Staff Jun 23, 2026 3:22 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
e4m Staff Jun 18, 2026 12:25 PM
Puri is currently the Managing Director and Chief Executive Officer of Cipla Health
e4m Staff Jun 18, 2026 11:07 AM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
e4m Staff Jun 18, 2026 10:00 AM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
e4m Staff Jun 18, 2026 9:57 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
e4m Staff Jun 18, 2026 9:56 AM
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
e4m Staff Jun 17, 2026 10:14 AM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 17, 2026 10:13 AM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 17, 2026 10:11 AM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Twitter honors women's voices and empowerment through the #EveryWoman campaign, highlighting impactful conversations and initiatives for International Women's Day.
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPLlll
exchange4media Chennai Bureau Sep 10, 2024 7:48 AM
According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
e4m Staff Sep 4, 2024 11:24 AM
As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
Shivam Puri, MD and CEO, Cipla Health, addressed a keynote session at the e4m Health and Wellness Marketing Conference, on the diverse needs of a global market
e4m Staff Aug 2, 2024 12:55 PM
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others
According to the network, IPL 2024 was a huge success on JioCinema, reaching 620 million viewers, a growth of 38% YoY
e4m Staff Jul 16, 2024 6:37 PM
The study measured key performance metrics, such as distraction levels, mental effort required to understand and remember ads directly from viewers' brains
e4m Staff Jun 27, 2024 4:20 PM
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process
Aditi Gupta & Sohini Ganguly Jun 26, 2024 8:45 AM
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
In the Earned Equity Report on IPL 2024, Wavemaker analyses how the audience perception of IPL has evolved over years
According to the platform, the 17th edition got over 35,000 crore minutes of watch time
e4m Staff May 30, 2024 11:22 AM
Brands join in on the celebration as Kolkata Knight Riders lifted the IPL trophy last night, clinching their 8-wicket victory over Sunrisers Hyderabad
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
Chehneet Kaur May 23, 2024 9:11 AM
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
Rajiv Gopinath May 22, 2024 8:40 AM
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
Simran Sabherwal May 22, 2024 8:37 AM
e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy sports partner of the tournament
Kanchan Srivastava May 20, 2024 8:43 AM
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
As per BARC, the total watch time of TATA IPL 2024 on television has increased by 18% compared to the 2023 edition
Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers
NATIVE CONTENT May 2, 2024 8:26 PM
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August
Sonam Saini May 1, 2024 8:33 AM
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Sonam Saini Apr 29, 2024 8:10 AM
Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because of its availability on both TV & digital
Sonam Saini Apr 26, 2024 8:54 AM
Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL season