147 cr video views recorded for IPL 2023 opening weekend: JioCinema
As per the streaming platform, the number of video viewers for the first weekend is more than what was recorded across the entire last season of TATA IPL on digital
JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, has said that the number of video viewers for the first weekend on JioCinema has crossed what was recorded across the entire last season of TATA IPL on digital.
This was also higher than the ICC T20 World Cup 2022, the platform said.
The average time spent per viewer per match touched 57 minutes. The time spent per viewer per match on JioCinema increased by over 60% compared to last season’s first weekend, it said. According to a release shared by JioCinema, it has clocked over 147 crore video views, recording the highest-ever opening weekend for the TATA IPL on digital.
“These numbers are exceptional and evidence of the digital revolution sweeping through the country. Digital is targetable, addressable and interactive. Unlike legacy services, measurement on digital is based on the exact number of people who come in to watch and not based on subjective extrapolation from a small sample set. The landscape for content consumption has irrevocably moved to digital and JioCinema performance this week is the biggest evidence of it,” said Viacom18 Sports CEO Anil Jayaraj. “What we witnessed through the opening weekend of the TATA IPL 2023 is a testimony of the faith viewers have shown in JioCinema’s offerings to make the league more accessible, affordable, and in unique first-time cricket broadcast languages, including Bhojpuri, Punjabi, Oriya and Gujarati. I want to thank all our sponsors, advertisers, and partners for embarking with us on this journey where we strive to elevate every fan’s TATA IPL viewing experience.”
