Wavemaker's 8th edition of the report found that IPL 2023 saw significant growth, almost 2.5 times more than the previous period
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration, say experts
According to the network, the final between GT and CSK registered a peak concurrency of 64.1 million, the highest for IPL 2023
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per year
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and the way forward
According to the network, the CSK v KKR match registered the highest peak concurrency in Week 7 of 4.2 crore
JioCinema has claimed that it has received 1300 Cr. video views in the first five weeks of the tournament, and more than 60 minutes average user time spent per match
The addition of new users also took the network's viewership to 47.14 crore in the first 57 games, the highest in IPL history for the same stage
According to TAM report, Pan Masala beat ecommerce gaming category to take the top position on TV during IPL 16
As per BARC data, while CSK vs PK played on April 30 garnered 3.5 crore, the RR and MI and PK versus MI games got 4 crore and 3.5 crore of peak concurrency in viewership, respectively
The cumulative reach on Star Sports for live broadcast of 48 matches stands at 451 million unique audience
As per the streaming platform, the average time spent per viewer per match has touched 60 minutes
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
According to the data shared by Disney Star, the top ten matches together crossed 40 crore in viewership
The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)
With Jio's freemium offers and the generally low cost of CTV, many consumers may be tempted to upgrade their TV sets to CTVs to enjoy the IPL and other content offerings, say experts
The total count of sponsors now stands at 26
16 new categories and 70 new brands advertised in 35 matches of IPL this season
What our experts thought about the adhesive brand's latest spot for IPL
This is 3.7 crore higher than the reach of the entire 2022 edition, according to the network
Among the 61 new brands, Airtel 5G Plus was on the top, followed by Parle Platina Hide & Seek Bourbon
The broadcaster stated that the viewership numbers were the highest ever in IPL history, even after considering the two editions of the tournament played during Covid
HOB’s collaboration with RR uncover inspiring stories of the players’ struggles, unwavering determination, perseverance, and triumphs
The installation has been placed at Sawai Mansingh Stadium, Jaipur
Additionally, the platform claimed that it has registered the highest ever number for any apps installed
The BCCI has decided to "waive off" one match from its media rights agreement with Star India
The platform says that the free streaming of the tournament has resulted in a record-breaking number of views till now – over 550 Cr
14 new categories and 53 new brands advertised in 16 matches of IPL this season compared to the same number of matches in IPL 15
Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches on FTA channel for the first time, issues with DPOs, and more
Dube is playing for the Chennai Super Kings in IPL 2023
According to BARC, over 300 million tuned in for the live broadcast of the first ten matches
Varghese, Head of Network Ad Sales at Disney Star, in a conversation with e4m Editor Naziya Alvi Rahman, asserts that TV will walk away with 75% of the IPL ad revenue
BARC data rubbishes claims about TV viewership declining as the opening match of IPL 2023 shows high growth across reach, ratings, engagement and consumption
Gaming revenue of fantasy sports during IPL season to reach Rs 3,000 crore in 2023. They will see a spike in their transacting users as well, says a report
The merchandise range will include apparel, accessories and lifestyle products for fans
Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya
The Zed Black logo features prominently on the match and training trouser of the Delhi Capitals uniform
Medulance will provide medical care and emergency response at all the seven matches being played by the Delhi Capitals team at the Arun Jaitley Stadium from April 4 to May 20, 2023
The company will get an opportunity to create engagement activities for fans along with players such as Virat Kohli, Glenn Maxwell and Shikhar Dhawan
The campaign has been conceptualised by DDB Mudra Group and highlights the benefits of RuPay Credit Cards linkage on the UPI platform
As per the streaming platform, the number of video viewers for the first weekend is more than what was recorded across the entire last season of TATA IPL on digital
As per the broadcaster, 140 million viewers tuned in for the live broadcast on opening day
JioCinema responded to a few tweets expressing regret over the situation
As per the platform, the app saw 6 crore unique viewers who tuned in for the first Gujarat Titans vs Chennai Super Kings match
The lubricant company will be an associate partner
Lucknow Super Giants will flaunt Somany’s logo on the helmet and caps
As per the broadcaster, the total number of minutes watched has increased by 142% compared to last year, touching 21.5 billion minutes
The network has tied up Dolby, Airtel Digital TV and Tata Play
The FM network has been roped in as an exclusive radio partner
Tendulkar has reached out to cricket fans and urged them to watch IPL on Viacom18's OTT app