IPL3 receives average TVR of 4.5 pc in the last 53 matches
According to TAM Sports for all India market, in the CS 4+ category, IPL3 has managed to reach an average TVR of 4.5 per cent in the last 53 matches, as compared to the average TVR of 4.0 per cent in 2009.
According to TAM Sports for all India market, in the CS 4+ category, IPL3 received an average TVR of 4.5 per cent in the last 53 matches, as compared to the average TVR of 4.0 per cent in 2009. While IPL3 ratings have consistently been higher than Season 2, Season 3 ratings have still not managed to surpass or even come at par with the Season 1 ratings. The average TVR of the last 53 matches was at 4.7 per cent in the inaugural season.
However, IPL has received a cumulative reach of 138 million in Season 3 for the last 53 matches, which is the highest as compared to 121 million in Season 2 and 100 million in Season 1. Besides this, the average TVR for the matches held from April 11 to April 17, 2010 was 4.0 per cent.
The match played between Mumbai Indians and Rajasthan Royals on Sunday, April 11, 2010, received the highest TVR of 5.9 per cent. Mumbai Indians had won this match. On the same day, but the first match of the day, that is, during the afternoon, received a TVR of 2.4 per cent. The match was between Delhi Daredevils and Kings XI Punjab.
The match between Chennai Super Kings and Delhi Daredevils received a TVR of 4.7 per cent. Delhi Daredevils had won this match. Not surprisingly, most of the matches played before the prime time remained below 4 per cent TVR.
