JioCinema: Over 59 crore video views on Day 1 of IPL 2024
The watch-time clocked was 660 crore minutes
JioCinema, the official streaming platform for the TATA IPL, has announced that it has recorded over 11.3 crore viewers on the opening day of the 2024 season. The platform saw 660 crore minutes of watch-time.
“We resumed where we left last year, and the numbers testify there is no better way to experience the TATA IPL than digital,” said a Viacom18 Spokesperson. “India has completed its transition to being a digital-first sports consuming nation and the opening game record numbers validate this. We are going to see benchmarks reset and records re-written throughout the course of this season.”
JioCinema took the opening match presentation with six consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements and HDFC Bank.
