ipl-2024
The study measured key performance metrics, such as distraction levels, mental effort required to understand and remember ads directly from viewers' brains
e4m Staff Jun 27, 2024 4:20 PM
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
In the Earned Equity Report on IPL 2024, Wavemaker analyses how the audience perception of IPL has evolved over years
According to the platform, the 17th edition got over 35,000 crore minutes of watch time
e4m Staff May 30, 2024 11:22 AM
Brands join in on the celebration as Kolkata Knight Riders lifted the IPL trophy last night, clinching their 8-wicket victory over Sunrisers Hyderabad
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
Rajiv Gopinath May 22, 2024 8:40 AM
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
Simran Sabherwal May 22, 2024 8:37 AM
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
As per BARC, the total watch time of TATA IPL 2024 on television has increased by 18% compared to the 2023 edition
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Sonam Saini Apr 29, 2024 8:10 AM
Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL season
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the 2022 figures but is likely to be at par
Aditi Gupta Apr 25, 2024 8:50 AM
The network has said that it has garnered 18,800 crore minutes of total watch time this IPL season
e4m Staff Apr 19, 2024 1:13 PM
Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans to invest in more properties in the future
Aditi Gupta Apr 17, 2024 9:08 AM
Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear
e4m Staff Apr 16, 2024 3:49 PM
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition
e4m Staff Apr 15, 2024 5:50 PM
Disney Star records 15% growth in watch-time vs 2023 for live broadcast of the first 18 matches
e4m Staff Apr 12, 2024 5:36 PM
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL and elections and much more
Tanzila Shaikh Apr 8, 2024 8:40 AM
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Puma is the official kit partner for both men’s and women’s teams of Delhi Capitals
e4m Staff Mar 31, 2024 6:00 PM
Mumbai-based Antony Joseph Dcruz won the top prize of gold worth INR 50 lakhs
e4m Staff Mar 28, 2024 7:05 PM
According to the network, 1276 crore minutes of viewing registered on Day 1
e4m Staff Mar 28, 2024 1:57 PM
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
Kanchan Srivastava Mar 28, 2024 8:47 AM
In collaboration with Meta, Star Sports will also engage with content creators representing each of the 10 regions represented by IPL teams to expression passion, fandom and support
e4m Staff Mar 26, 2024 5:44 PM
The collaboration between Birla Estates and RCB signifies a shared vision of excellence, passion, and integrity, the company said
e4m Staff Mar 26, 2024 3:43 PM
The network has launched 4K-enabled value-added services, available for subscription to Tata Play and Airtel Digital TV subscribers
e4m Staff Mar 26, 2024 12:03 PM
CTV provides advertisers an opportunity for precise targeting amongst affluent consumers with fewer spillovers, say experts
Shantanu David Mar 26, 2024 8:45 AM
We take a look at some of the amazing ad campaigns that made us look forward to commercial breaks even during the cricket matches
Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton have been onboarded by MI
e4m Staff Mar 22, 2024 3:40 PM
In an exclusive interview with e4m, Vikrant Mudaliar, Chief Marketing Officer of Dream11 (Dream Sports), shared insights into the brand marketing strategies for IPL 2024 that kickstarts today
Kanchan Srivastava Mar 22, 2024 10:52 AM
Sources say the broadcaster is in the process of signing a few more sponsors before the tournament begins
Sonam Saini Mar 22, 2024 8:45 AM
This is Hindware's third consecutive year of partnership with Punjab Kings as a sponsor and the second year as an associate sponsor for RCB
e4m Staff Mar 21, 2024 5:33 PM
Some digital sponsors are Dream11, Tata Motors, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido
e4m Staff Mar 21, 2024 10:33 AM
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about JioCinema’s preparations for IPL 2024 and offerings for advertisers
Shantanu David Mar 21, 2024 9:03 AM
ConfirmTkt's brand logo will feature on the trousers of RCB's official and training jerseys
e4m Staff Mar 20, 2024 5:37 PM
Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value
Aditi Gupta Mar 20, 2024 9:06 AM
Making the campaign with fans will give the players more time to train and aim for their 6th title, said Gulf Oil
e4m Staff Mar 18, 2024 3:56 PM
Five select brands will be exclusively presented in the opening five overs of the Chennai Super Kings vs Royal Challengers Bangalore match on March 22 on JioCinema
e4m Staff Mar 18, 2024 3:52 PM
Dream11 logo will be prominently displayed on the front of the Punjab Kings jerseys during IPL 2024
e4m Staff Mar 15, 2024 4:08 PM
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
e4m Staff Mar 14, 2024 6:35 PM
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to eight IPL teams and continues to grow by adding a whopping 55 million new users in 2023
e4m Staff Mar 14, 2024 5:14 PM
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Naziya Alvi Rahman Mar 14, 2024 9:01 AM
Asian Paints was one of the key sponsors in IPL 2023 as well
Naziya Alvi Rahman Mar 13, 2024 5:05 PM
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming platform for the upcoming IPL
Sonam Saini Mar 13, 2024 4:36 PM
