The study measured key performance metrics, such as distraction levels, mental effort required to understand and remember ads directly from viewers' brains
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
In the Earned Equity Report on IPL 2024, Wavemaker analyses how the audience perception of IPL has evolved over years
According to the platform, the 17th edition got over 35,000 crore minutes of watch time
Brands join in on the celebration as Kolkata Knight Riders lifted the IPL trophy last night, clinching their 8-wicket victory over Sunrisers Hyderabad
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
As per BARC, the total watch time of TATA IPL 2024 on television has increased by 18% compared to the 2023 edition
The campaign, #PlayItRight, is a series of five films
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL season
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the 2022 figures but is likely to be at par
Our pick of the best ads in Week 2 of April
The network has said that it has garnered 18,800 crore minutes of total watch time this IPL season
Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans to invest in more properties in the future
Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition
Disney Star records 15% growth in watch-time vs 2023 for live broadcast of the first 18 matches
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL and elections and much more
The broadcaster said that IPL watch-time grew 20% this year vs 2023
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Puma is the official kit partner for both men’s and women’s teams of Delhi Capitals
Mumbai-based Antony Joseph Dcruz won the top prize of gold worth INR 50 lakhs
According to the network, 1276 crore minutes of viewing registered on Day 1
The watch-time clocked was 660 crore minutes
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
This is the second year of the partnership
In collaboration with Meta, Star Sports will also engage with content creators representing each of the 10 regions represented by IPL teams to expression passion, fandom and support
The collaboration between Birla Estates and RCB signifies a shared vision of excellence, passion, and integrity, the company said
The network has launched 4K-enabled value-added services, available for subscription to Tata Play and Airtel Digital TV subscribers
CTV provides advertisers an opportunity for precise targeting amongst affluent consumers with fewer spillovers, say experts
We take a look at some of the amazing ad campaigns that made us look forward to commercial breaks even during the cricket matches
Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton have been onboarded by MI
In an exclusive interview with e4m, Vikrant Mudaliar, Chief Marketing Officer of Dream11 (Dream Sports), shared insights into the brand marketing strategies for IPL 2024 that kickstarts today
Sources say the broadcaster is in the process of signing a few more sponsors before the tournament begins
This is Hindware's third consecutive year of partnership with Punjab Kings as a sponsor and the second year as an associate sponsor for RCB
Some digital sponsors are Dream11, Tata Motors, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about JioCinema’s preparations for IPL 2024 and offerings for advertisers
ConfirmTkt's brand logo will feature on the trousers of RCB's official and training jerseys
Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value
Making the campaign with fans will give the players more time to train and aim for their 6th title, said Gulf Oil
Five select brands will be exclusively presented in the opening five overs of the Chennai Super Kings vs Royal Challengers Bangalore match on March 22 on JioCinema
Dream11 logo will be prominently displayed on the front of the Punjab Kings jerseys during IPL 2024
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to eight IPL teams and continues to grow by adding a whopping 55 million new users in 2023
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Asian Paints was one of the key sponsors in IPL 2023 as well
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming platform for the upcoming IPL