JioCinema unveils TATA IPL contest ‘Jeeto Dhan Dhana Dhan’
The contest has been introduced to increase active engagement and enhance the overall experience of watching TATA IPL on the app
JioCinema has announced Jeeto Dhan Dhana Dhan for the TATA IPL. The contest gives fans a chance to win one car every match.
Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced on April 8th, the platform has said that JioCinema recorded over 1.5 crore plays on the contest on the first two matches between Rajasthan Royals vs Delhi Capitals and Mumbai Indians vs Chennai Super Kings on Saturday.
Actor Alia Bhatt is the face of the TVC campaign introducing the Jeeto Dhan Dhana Dhan. She is also engaging with the viewers on JioCinema explaining how to play the contest and win exciting prizes.
“By offering interactive and immersive features on JioCinema, we are creating an unprecedented level of engagement and personalization with fans and becoming their preferred platform to watch TATA IPL,” said a Viacom18 Spokesperson. “Our focus is to elevate the fan’s viewing experience throughout the season, and Jeeto Dhan Dhana Dhan is one among a plethora of reasons that Alia is helping us amplify.”
