tata-ipl

According to the platform, the 17th edition got over 35,000 crore minutes of watch time

e4m Staff May 30, 2024 11:22 AM

The online poker platform joins as JioCinema's Associate Sponsor

e4m Desk May 4, 2024 1:53 PM

Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers

NATIVE CONTENT May 2, 2024 8:26 PM

The broadcaster said that IPL watch-time grew 20% this year vs 2023

e4m Staff Apr 4, 2024 2:20 PM

Mumbai-based Antony Joseph Dcruz won the top prize of gold worth INR 50 lakhs

e4m Staff Mar 28, 2024 7:05 PM

This association will see Timex branding on Punjab Kings’ jersey with a prominent logo placement on the trousers

e4m Staff Mar 26, 2024 11:53 AM

Some digital sponsors are Dream11, Tata Motors, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido

e4m Staff Mar 21, 2024 10:33 AM

Five select brands will be exclusively presented in the opening five overs of the Chennai Super Kings vs Royal Challengers Bangalore match on March 22 on JioCinema

e4m Staff Mar 18, 2024 3:52 PM

This year, JioCinema is going all out with its ad suite for IPL, making it easier than ever for brands to connect with fans

NATIVE CONTENT Feb 7, 2024 12:19 PM

According to a TAM report, Pan Masala maintains its position as the top spender on TV during 63 matches in IPL 16

e4m Desk May 19, 2023 2:25 PM

The broadcaster stated that the viewership numbers were the highest ever in IPL history, even after considering the two editions of the tournament played during Covid

e4m Desk Apr 20, 2023 1:31 PM

Additionally, the platform claimed that it has registered the highest ever number for any apps installed

e4m Desk Apr 18, 2023 9:51 AM

The platform says that the free streaming of the tournament has resulted in a record-breaking number of views till now – over 550 Cr

e4m Desk Apr 17, 2023 12:08 PM

The broadcaster said that 20.4 crore fans tuned in for the first 10 matches of the series

e4m Desk Apr 14, 2023 5:06 PM

The fan parks will be opened across more than 35 cities in 13 states, stated a release

e4m Desk Apr 13, 2023 4:09 PM

The contest has been introduced to increase active engagement and enhance the overall experience of watching TATA IPL on the app

e4m Desk Apr 10, 2023 9:55 AM

JioCinema responded to a few tweets expressing regret over the situation

e4m Desk Apr 1, 2023 9:18 AM

The promo has been created and conceptualized by TILT

e4m Desk Mar 18, 2023 2:00 PM

As many as 11 partners from 2022 have continued their association with the team

e4m Desk Mar 16, 2023 12:37 PM

Suryakumar will deepen fan engagement towards JioCinema’s digital proposition and offerings this TATA IPL

e4m Desk Mar 14, 2023 2:11 PM

Rohit Sharma, Hardik Pandya and KL Rahul star in the first campaign film, created and conceptualised by the in-house team of Disney Star,

e4m Desk Mar 9, 2023 3:07 PM

For brands and advertisers, JioCinema has a dedicated zone that will demonstrate a new feature called ‘Brands You Love’, which will give advertisers additional exposure even after their ad is served

e4m Desk Feb 20, 2023 5:02 PM

Through the partnership with IPL, the authority aims to increase Saudi’s presence and appeal in the Indian and South Asian markets

e4m Desk Feb 14, 2023 5:42 PM

Advertorial: With the launch of southern language HD channels and massive growth of HD homes in India, Star Sports targets 90 million HD viewers during TATA IPL

NATIVE CONTENT Feb 7, 2023 11:14 AM

Star Sports’ auction coverage was viewed by more than 50 million, with overall consumption 10% higher than the 2021 mini-auction

e4m Desk Jan 9, 2023 10:28 AM

The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives

e4m Desk Jun 7, 2022 10:41 AM

During the innings break, viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium and took everyone by surprise

e4m Desk Jun 2, 2022 1:20 PM

This feature endeavours to enrich the match streaming experience of the visually impaired, or elderly by envisioning the match through the commentary for them

e4m Desk May 26, 2022 4:58 PM

The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch

e4m Desk May 19, 2022 12:43 PM

Multiple consumer durables brands have taken to advertising on TATA IPL 2022 on television to command an increase in their market share within a short period of time

e4m Desk May 5, 2022 6:19 PM

Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property

e4m Desk Apr 25, 2022 4:59 PM

As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels

e4m Desk Apr 18, 2022 8:44 AM

According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year

Sonam Saini Apr 8, 2022 8:44 AM

Vineet Sharma – Category Director for Sting and Mountain Dew at PepsiCo, says TATA IPL is the only platform that offers them a deeper connect with the youth

e4m Desk Mar 31, 2022 12:51 PM

The matches would be telecast on the streaming platform for 5th consecutive year

e4m Desk Mar 29, 2022 5:44 PM

The new technologies have been spearheaded by Disney Star’s R&D arm - Star Lab which develops innovation in emerging technologies

e4m Desk Mar 29, 2022 3:53 PM

The league will begin tomorrow

e4m Desk Mar 25, 2022 2:49 PM

OLX Autos will be leveraging Fall of Wickets and DRS features in IPL 2022

e4m Desk Mar 25, 2022 12:26 PM

Varun AR, AVP, Marketing, Livspace, talks about the brand’s association with Disney+ Hotstar for the T20 league, second year in a row

Sonam Saini Mar 24, 2022 9:14 AM

The ticket booking platform will also manage venue services for all stadia including Gate Entry and Spectator Management

e4m Desk Mar 23, 2022 2:53 PM

The film challenges to take the Delhi Blues lightly at one’s own risk

e4m Desk Mar 19, 2022 8:25 AM

The new launches with creative innovations, ahead of the upcoming Tata IPL 2022, is expected to take fan engagement beyond cricket

e4m Desk Mar 14, 2022 6:41 PM

With the countdown to Tata IPL heating, four leading marketers discuss why cricket, especially IPL on broadcast, is an unmissable platform for brands to garner massive reach at e4m’s TV First Summit

e4m Desk Mar 7, 2022 10:51 AM

The #YehAbNormalHai campaign, directed by Vasan Bala, will be released in seven languages

e4m Desk Mar 5, 2022 8:34 AM

The 4th article in the PowerPlay Series talks about how this year’s recently concluded mega auction sets the stage for a successful 15th edition slated to deliver exponential visibility

e4m Desk Feb 17, 2022 12:43 PM

The 3rd article in the PowerPlay Series discusses how brands within categories that advertised on IPL saw distinct benefits in brand metrics, setting the tone for the 15th season of the mega event

e4m Desk Feb 9, 2022 1:06 PM