Now, Fever FM partners with Mumbai Indians

After partnering with IPL teams of after Delhi Daredevils and Kolkata Knight Riders, Fever FM now joined hands with Mumbai Indians, which is currently top of the League.

Cricket fans in Mumbai can now look forward to some great on-air content and contests that would give them a chance to win match tickets and lay their hands on some exclusive merchandise. Fever FM will host a series of promotional activities for its listeners and pledges to take forward the mania and thrill of the game with on-air and on-ground activities.

A Mumbai Indians spokesperson commented, “We are extremely delighted to partner with Fever FM for the present season of the Indian Premier League. Fever FM has created a unique campaign basis their promise ‘104% Mumbai Indians ke Saath’ and we hope to build a stronger connect with our fans through this association. We look forward to a long and fruitful association between the Mumbai Indians and Fever FM.”

Neeraj Chaturvedi, National Marketing Head, Fever FM, said, “As a cricket friendly station, it is truly a privilege to partner the Mumbai Indians. In their support, and keeping the sentiments of our listeners in mind, we have created an on-air festival of cricket with some innovative programming to help bring the heroes closer to their fans in Mumbai. We have a longstanding reputation of presenting the game in a distinct and unique manner packed with entertainment for all our listeners, and we promise the same to our listeners in Mumbai. Listeners can look forward to autographed merchandise, a chance to watch the matches with our RJs, exciting contests, exclusive interviews and lots more on Fever FM.”

Fever FM (operated by HT Media Ltd) is available in Delhi (since October 2006), Mumbai (since January 2007), Bangalore (since March 2007) and Kolkata (since January 2008). HT Music & Entertainment Company Ltd’s association with Virgin brings global strengths and expertise in radio markets across the world, including Bangkok, South Africa, Paris and Malaysia.