Over 1300 cr video views clocked in first 5 weeks of IPL 2023: JioCinema
As per the streaming platform, the average time spent per viewer per match has touched 60 minutes
JioCinema, the official digital streaming partner of TATA IPL 2023, has reported clocking over 1300 crore video views in the first five weeks. As per the streaming platform, the average time spent per viewer per match also touched 60 minutes. TATA IPL 2023 on Connected TV reached twice the number of viewers than that on HD TV, it said.
“JioCinema continues to grow from strength to strength every week and it is based on clear evidence of consumer’s outright preference of catching the TATA IPL on digital,” said Viacom18 Sports CEO Anil Jayaraj. “The combination of outstanding cricket action and our robust platform proved the stellar opening weekend was just the beginning of bigger things to come. I would like to thank all our sponsors, advertisers, and partners for showing faith in our journey as we continue to elevate every fan’s TATA IPL viewing experience.”
As per JioCinema, it breached the peak concurrency records of TATA IPL twice in a span of five days. On April 12th, it clocked a 2.23-crore peak during the Chennai Super Kings vs Rajasthan Royals match. In the Royal Challengers Bangalore vs Chennai Super Kings fixture, JioCinema says it broke the record again with a concurrency of 2.4 crore.
