There have been mixed reactions from the industry to the IRS 2009 R2 radio data. While the winners are obviously happy with the results, there is a general concern being raise about the decline seen in listenership, which many fear would impact advertising on radio.
The IRS 2009 R2 radio data for the Hyderabad, Chandigarh, Thiruvananthapuram, and Guwahati markets have seen a mixed listnership pattern for the FM players. While some cities have seen a high growth in listenership, others have seen de-growth.
According to the Indian Readership Survey (IRS) 2009 R2 FM radio data for the Jaipur, Bhubaneswar, Indore and Agra markets, Radio Mirchi is ahead in Jaipur and Indore, while Radio Choklate clearly leads in Bhubaneswar and Radio Mantra tops Agra.
The IRS 2009 Round 2 for Kolkata, Bangalore and Chennai markets show less de-growth in listenership. In Bangalore, most of the FM stations have witnessed double digit growth in terms of listenership, while three FM stations have witnessed decline in listenership. Kolkata and Chennai markets, too, have a chunk of FM stations that have witnessed growth in listenership.
The recent IRS R2 2009 Radio data, is released by the MRUC and researched by Hansa Research, sees Radio Mirchi topping the charts. When it comes to different towns and cities in the country, there is always a favourite channel. Exchange4media takes a look at the listnership at five major cities – Ahmedabad, Bhopal, Kochi, Lucknow and Pune.
According to the Indian Readership Survey (IRS) 2009 Round 2 data (Radio Stations- last one week) for the radio industry, Radio Mirchi is the clear leader in both Mumbai and Delhi markets. Radio City is a distant second, followed by Red FM, which form the top three FM stations in both Mumbai and Delhi.
The Indian Readership Survey (IRS) 2009 Round 2 data on the radio industry, released by the Media Research Users’ Council (MRUC) on January 8, 2010, once again shows Radio Mirchi as the lead FM radio station across India. While in the last round nearly all the Top 10 FM stations had witnessed growth, this time round only two of the Top 10 FM stations have witnessed growth in listenership.