Date-wise News

Zee Entertainment Enterprises Ltd has moved its media duties from long holding custodian, Madison Media, to Mediaedge:cia. It is understood that all of the other Essel businesses continue to be with Madison. The change is only for ZEEL and all the channels that fall in the group. Industry sources peg the business in the vicinity of Rs 50 crore. The development was confirmed to exchange4media by ZEEL officials.

Khushboo Tanna Jan 9, 2010 9:54 AM

Taping into the opportunity offered by the Delhi NCR’s DND Flyway for innovative OOH solutions, Times OOH has conceptualised the latest campaign for Tata Indicom Walky. A 3D replica of the Walky phone has been placed on a unipole, which is illuminated at night. Similar replica was earlier placed on Bhairon Marg (near ITO) in Delhi.

exchange4media Mumbai Bureau Jan 9, 2010 8:52 AM

UTI Mutual Fund House has unveiled an outdoor campaign to reach out to potential customers in 11 cities across the country. The campaign seeks to reiterate UTI’s traditional leadership in the financial market with the tagline ‘Kisne Sikhayi India Ko Investment Ki Bhasha’. OMI, an arm of the Laqshya Group, has executed the campaign.

Pallavi Goorha Kashyup Jan 9, 2010 8:50 AM

After a stint of nearly one and half years with Network18, Gaurav Arora has quit the company to join WWM (Worldwide Media) as Head of Northern Ad Sales. Arora will be reporting to Sohan Singh, Business Head - North India, WWM, and will be based out of Delhi.

exchange4media Mumbai Bureau Jan 9, 2010 8:49 AM

Business Today has gone live on Amazon Kindle from this month onwards. It’s a second Indian magazine after India Today to be online on Kindle. The monthly subscription rate has been fixed at $1.25, with a 14-day free trial period. Soon Money Today and Gadgets & Gizmos will also go live on Amazon Kindle.

Nitin Pandey Jan 9, 2010 8:48 AM

“The respect that brand Zee commands in an average Indian family is huge and that respect no one can take away from us. We will not show any programme that will make anybody in the family uncomfortable as we are truly a family-oriented channel that values culture and we build on that strategy. That is our strength and not limitation, and we will build our equity on that,” says Nitin Vaidya, COO, ZEEL, and Business Head - Zee TV.

e4m Desk Jan 9, 2010 8:47 AM

The Indian Readership Survey (IRS) 2009 Round 2 data on the radio industry, released by the Media Research Users’ Council (MRUC) on January 8, 2010, once again shows Radio Mirchi as the lead FM radio station across India. While in the last round nearly all the Top 10 FM stations had witnessed growth, this time round only two of the Top 10 FM stations have witnessed growth in listenership.

Robin Thomas Jan 9, 2010 8:46 AM