Hindi Business news channel CNBC Awaaz is celebrating its fifth anniversary today. The channel has lined up quite a few new programmes to mark the occasion. Sanjay Pugalia, Editor-in-Chief, CNBC Awaaz, shares the channel’s plans with exchange4media in an exclusive conversation.
Milestone Brandcom has partnered with eBay to create awareness through a high decibel OOH campaign with eye catching innovation in metros. The campaign has been live for 10 days now.
Even as Mumbai gears for the Standard Chartered Mumbai Marathon on January 17, 2010, TBWA\India has come up with a campaign titled ‘I will win’, to create the buzz around the event and encourage maximum participation.
There have been mixed reactions from the industry to the IRS 2009 R2 radio data. While the winners are obviously happy with the results, there is a general concern being raise about the decline seen in listenership, which many fear would impact advertising on radio.
The year 2009 has been a year of innovations and consolidations, but it has also been a year that saw the FM radio industry being the least affected by the slowdown. It was not only seen as one of the fastest growing mediums, but also as a cost efficient medium. FM players share how they dealt with the slowdown and the road ahead.
The advertising industry in India per se had a full year, but for the media service brands, 2009 would be the year of new media agencies, new structures for industry leader like Mindshare and a slew of global pitches that included the likes of Nokia, Vodafone, Hyundai, Reckitt Benckiser, Bayer, Diesel, Danone and mother of all the Unilever pitch.
According to a recent market report conducted by IAMAI and IMRB, there exists a grey market in India, wherein almost 70-80 per cent of games are pirated thus, severely impacting the growth of gaming in India. exchange4media speaks to some industry players to find out about the impact of piracy on the gaming industry in India.
NDTV Imagine would complete two years on January 21, 2010 and the channel has chalked out some aggressive plans for the year ahead. These plans include quick replacement of shows that are not working, increasing primetime to 7-11 pm as opposed to the current 8-11 pm band and a much stronger focus on its fiction offering.