While English newspapers have been able to attract more readers in a year’s time, reporting a growth of 33.33 per cent as per IRS 2011 Q1 data, Hindi dailies have de-grown in the state, losing nearly 1.60 lakh readers...
Barring Punjab Kesari, all Hindi dailies in Chandigarh have witnessed decline in their AIR numbers as per the IRS 2011 Q1 data. The story is not a happy one for Punjabi dailies as well...
While the fate of monthly and weekly magazines remains unchanged in Goa as per the IRS 2011 Q1 data, fortnightly magazines have charted a growth path in their AIR...
Led by the growth of Hindustan and Prabhat Khabar, the AIR of ‘Any Hindi’ daily in Bihar has grown by 7.59 per cent in IRS 2011 Q1, while English dailies have grown by 4.15 per cent.
While, the AIR of ‘Any Hindi’ dailies stands at 32.68 lakh in the Jharkhand market as per the IRS 2011 Q1 data, English dailies in the state have also seen positive response from the readers during the year...
With a loss of an AIR of 10,000, “Any English’ daily has gained average issue readership of 11.15 lakh in Andhra Pradesh in IRS 2011 Q1. The AIR of ‘Any Urdu’ daily has grown by 6.67 per cent in the state.
Even as Kannada dailies continue to dominate the Karnataka newspaper market, the average issue readership of ‘Any English’ daily has gone up by 30 per cent in the state, adding 2.79 lakh readers in IRS 2011 Q1.
Led by the growth of Dainik Bhaskar, the AIR of ‘Any Hindi’ daily has reached 1.08 crore in Rajasthan in IRS 2011 Q1, a growth of 3.77 per cent as compared to the corresponding period last year.
Led by the growth of Divya Bhaskar and Sandesh, ‘Any Gujarati’ daily added 2.35 lakh more readers in a year, taking the average issue readership to 1.02 crore in IRS 2011 Q1.
Overall in Jammu & Kashmir, ‘Any Hindi’ daily reported an average issue readership of 1.60 lakh, a decline of 5.88 per cent. The AIR of ‘Any English’ daily stands at 1.10 lakh in IRS 2011 Q1.
Marathi dailies continue to dominate in Maharashtra. The leader in the space is Marathi daily Lokmat with an average issue readership of 73.05 lakh in IRS 2011 Q1, however, a marginal decline of 0.76 per cent compared to the corresponding period in 2010.
All English dailies surveyed among the top ten have reported negative growth in Orissa, garnering an AIR of 3.07 lakh in IRS 2011 Q1 for ‘Any English’ daily, a decline of 10.23 per cent compared to last year.
Save one, all major dailies in Tamil Nadu have reported a decline in their average issue readership figures in Tamil Nadu as per the IRS 2011 Q1 figures, as compared to the corresponding period last year...
Newspapers readers in Kerala are deserting English as a language medium to have their daily dose of news, views and analysis. As Malayalam consolidates its position, Tamil too seems to be on the growth trajectory...
Although, there is no change in the ranking of Punjabi dailies, barring Ajit, no other daily has reported a positive growth in IRS 2011 Q1 results...
Led by the growth of Siasat and The Munsif, average issue readership (AIR) of ‘Any Urdu’ daily has gone marginally up by 0.43 per cent as per the IRS 2011 Q1 results...
Irrespective of periodicity, Assamese publications are losing sheen. While dailies have seen a decline in AIR of almost 13 per cent, monthlies’ AIR has come down by 26 per cent.
Tamil weeklies have lost nearly 6.78 lakh readers, registering an AIR of 23.72 lakh. Fortnightly and monthly magazines have also witnessed declining trends.
Telugu dailies have de-grown by 2.45 per cent as per the IRS 2011 Q1 data. Monthlies, too, have reported a fall of 11.84 per cent in AIR as compared to IRS 2010 Q1...
While the Average Issue Readership of Kannada monthlies has gone up by 30,000 as per the IRS 2011 Q1 data, the AIR of weeklies has shot up by 12 per cent...
Most Oriya publications are being rejected by the readers. The only hope is Dharitri, which has seen a positive growth in IRS 2011 Q1...
Among the Top 15 Marathi dailies, 11 have seen de-growth in their readership numbers as per the IRS 2011 Q1 data...
The Delhi-NCR market has seen better growth in readership for Hindi dailies than Delhi as per the latest results of the Indian Readership Survey, as compared to IRS 2010 Q1 results...
Malayalam weeklies have seen one of the worst performances with not a single magazine in the Top 13 list seeing growth in AIR (Average Issue Readership) numbers as per the IRS 2011 Q1 data.
Readership of Gujarati dailies have grown by 3.68 per cent as per IRS 2011 Q1 data, adding 3.98 lakh new readers over that of IRS 2010 Q1...
As compared to the IRS 2010 Q1 data, ‘Any Bengali’ dailies have lost 5.57 lakh readers in IRS 2011 Q1, a decline of 5.32 per cent.