TapRoot India has won a Silver Outdoor Lion, while BBDO India and Sorento Healthcare Communication have won a Bronze Outdoor Lion each. The elated winners speak to exchange4media on the Lions haul.
McCann Worldgroup has won the single Bronze awarded to India in the Radio Lions category. Jury Member Nitesh Tiwari, Executive Creative Director, Leo Burnett India said that the simplicity of the idea, and the surprise element, worked for the entry.
Media Lions has brought India its first Gold Lions of 2011, courtesy Lodestar UM’s work done for L’Oreal. Maxus India follows with a Silver Lion for Tata Sky. Jury member Nandini Dias, COO, Lodestar UM, speaks to exchange4media on India wins.
Tamil weeklies have lost nearly 6.78 lakh readers, registering an AIR of 23.72 lakh. Fortnightly and monthly magazines have also witnessed declining trends.
Telugu dailies have de-grown by 2.45 per cent as per the IRS 2011 Q1 data. Monthlies, too, have reported a fall of 11.84 per cent in AIR as compared to IRS 2010 Q1...
After the no show at Direct Lions, there was some more dampener for India as none of the 33 Indian entries for Cyber Lions have made it to that category’s shortlist.
Even as BBDO India has two Silvers and one Bronze, and Mudra has two Bronze Lions and one Silver, the shortlists keep Mudra one point ahead of BBDO India. TapRoot, Lodestar UM and McCann Worldgroup tie on number three position.
Modern day market practitioners realise that putting all eggs in one basket may fry their business when it comes to catering diverse demographics. How are marketers segmenting their products and consumers?
Fallon London has released the latest television clip for Cadbury Dairy Milk now remixed with Bollywood music as a viral clip on YouTube, even as the original ad music reaches number 29 on the British single’s chart.
Professional networking site LinkedIn has crossed 10 million members in India. The site, which was launched less than two years ago, says that growth has come through a focus on user experience.
Startup Aaramshop seeks to make shopping for groceries a part of the e-commerce experience, and believes that by partnering with local ‘kirana’ stores, it can build in the scale required.
In Design Lions 2011, 12 Indian entries have made it to the shortlist. Mudra Communications leads the chart with six entries. TapRoot India, TBWA\India, Ogilvy & Mather India, Sorento Healhcare, Out of Box and Happy Creative Services have one entry each in the shortlist.
Raghav Subramanian has been named National Director – Insights and Research at Starcom MediaVest Group India. Subramanian will report to Mallikarjunadas CR, CEO, Starcom MediaVest Group India.
While the Average Issue Readership of Kannada monthlies has gone up by 30,000 as per the IRS 2011 Q1 data, the AIR of weeklies has shot up by 12 per cent...
Most Oriya publications are being rejected by the readers. The only hope is Dharitri, which has seen a positive growth in IRS 2011 Q1...
McCann World Group’s Anil Ralph Thomas has a busy Day 3 attending sessions at Cannes Lions 2011, where he gets some useful tips on selling radio spots to clients and learns about Coke’s new consumer engagement initiatives...
Sathyamurthy NP, President & COO, Lintas Media Group and CEO, Karishma Initiative, sheds light on some interesting insights on creating gender balance in creative roles at IPG’s Women’s Leadership Network session.
When we think of social networking, we think smart phones and tablets, but it is the humble SMS that has promoted the kind of connectivity that touches vast swathes of humanity in a meaningful way, says Sumanto Chattopadhyay, ECD South Asia, Ogilvy Mumbai...
Between sessions, exhibitions and meetings around the Palais des Festivals, the Indian delegates have got busy at Cannes. On day three, Cyber’s blank was a dampener for many, but wins in Media, Outdoor & Radio have brought back some busy conversations again.
Industry sources have confirmed to exchange4media that HUL’s Shreejit Mishra would be joining BCCL as CEO – Publishing.
Business and career networking site, ApnaCircle, has added rich media support, I-frames and dashboard features to its website. The new features include adding a Dashboard to share videos, slide share documents and other links. The website now allows users to share and upload videos and pictures to their profiles.
Paras Buildtech India has announced the appointment of Bharat Bhushan Dhuppar as Chief Marketing Officer. Prior to joining Paras Buildtech India, he had worked with leading brands in the hospitality and real estate sectors.