The debates and conversations at Cannes Lions 2011 are reflective of what’s keeping the marketing and communications community of the world awake at night, says Dheeraj Sinha, Regional Planning Director, Bates 141, as he blogs for exchange4media from Cannes.
Among the Top 15 Marathi dailies, 11 have seen de-growth in their readership numbers as per the IRS 2011 Q1 data...
“We came, we saw, we got drunk. When we woke up, we had 14 nominations and two Silver Lions.” Rajdeepak Das, ECD - Mumbai, BBDO India, shares his musings and observations at Cannes Lions 2011…
McCann World Group’s Anil Ralph Thomas writes exclusively for exchange4media from Cannes Lions...
The Delhi-NCR market has seen better growth in readership for Hindi dailies than Delhi as per the latest results of the Indian Readership Survey, as compared to IRS 2010 Q1 results...
Malayalam weeklies have seen one of the worst performances with not a single magazine in the Top 13 list seeing growth in AIR (Average Issue Readership) numbers as per the IRS 2011 Q1 data.
Readership of Gujarati dailies have grown by 3.68 per cent as per IRS 2011 Q1 data, adding 3.98 lakh new readers over that of IRS 2010 Q1...
While PR Lions on the whole saw a drop in metals awarded, 2011 is India’s best year so far in the category with three Silver Lions. BBDO India was awarded two Silvers for Shave Sutra for Gillette, while Mudra was awarded one Silver for Silent Anthem for Reliance. Jury member, Veena Gidwani, Madison PR, stated that India had good work, but a lot of better work was missing.
As India draws another blank in Direct Lions, the disappointment from the category deepens. Contract Advertising’s Raj Nair, who was on the jury this year, speaks to exchange4media on where India is losing out in this category.
And the Silent Anthem has done it for Mudra Communications in the Promo Lions category, winning the agency two Bronzes. These turned out to be the only two wins of the category. Jury member Brian Tellis of FountainHead did not shy away from stating that the experiential marketing companies that should have won in this category had not even participated.
As compared to the IRS 2010 Q1 data, ‘Any Bengali’ dailies have lost 5.57 lakh readers in IRS 2011 Q1, a decline of 5.32 per cent.
BIG CBS has allocated 80 per cent of their Rs 5 crore marketing budget towards digital media, with the rest focused on radio and then OOH media. The channel feels that this is the best way to reach out to their TG – the urban youth.
UTV has posted an interactive jukebox sing-along experience to promote their upcoming movie ‘Delhi Belly’ on YouTube. The music of ‘Delhi Belly’ has been placed in a karaoke jukebox on YouTube, where eight audio tracks from the movie are embedded into a single clip, which can then be accessed individually by clicking on different parts of the video, displayed as buttons on an old fashioned TV set.
Hetal Ajmera has joined Ogilvy as Creative Director. She moves from JWT, where she had spent more than four years working on brands like De Beers, The Times of India, Thomas Cook, Sunsilk and Lux.
Sunanda Chadha has joined Publicis Ambience as Vice President on Citibank. In her last assignment, Chadha was working with Percept H as Vice President across majority of the agency’s flagship accounts like Force India Formula One Team, The Sahara Group, Edelweiss, DLF and Hero Honda, among others.
The exchange4media Indian News Broadcasting Awards will see a stronger emphasis given to regional news broadcasters.
At the end of Day Two of the Cannes Lions International Festival of Creativity, the total score takes Mudra one point ahead of BBDO India. Entries doing the trick are ‘Silent Anthem’ and ‘Shave Sutra’.
McCann Worldgroup is the only agency from India that has managed to make it to Radio Lions shortlist. With two pieces of work for Onida DVD Players and one for Radio Mirchi, the agency has a total of three shortlisted entries.
In Outdoor Lion, a total of 11 pieces of work, comprising five entries, have been shortlisted from India. BBDO India, Sorento Healthcare, Joshbro Communication, TapRoot India and McCann Worldgroup are the competing agencies in this category.
Nineteen pieces of work have made it to the Press Lions shortlist out of a total of 267 entries submitted from India. Mudra has six pieces of work shortlisted. Grey Worldwide, McCann Worldgroup, BBDO India and Ogilvy each have three pieces of work shortlisted. TapRoot India has one entry in the shortlist.
Seven entries from India have made it to the Media Lions shortlist. BBDO India leads tally with three entries shortlisted; Lodestar UM, Maxus India, McCann Worldgroup and Contract Advertising have an entry each.
Kadence International has announced the expansion of its India operations with the opening of a full service office in Mumbai, headed by Executive Director Rohit Churamani. The agency will open its Chennai office soon.
Outdoor Advertising Professionals (OAP) has been appointed the outdoor agency on record (AOR) for Zuska, the personal care brand from Zodhita Healthcare Solutions Pvt Ltd.
Technology is driven by people, but what drives people and triggers changes in their media consumption behaviour? PHD’s Worldwide Strategy and Planning Director, Mark Holden, draws the media landscape in 2015.
Advertising, or better put, Communication impacts lives. Both agencies and clients have proved this time and again. And global thought leaders, Wunderman’s Daniel Morel and Leo Burnett’s Mark Tutssel, cite some examples on creativity that made a social difference.
Deadline Advertising has recently bagged four new accounts – Kanchan International Ltd (Marlex), Darvesh Industries, EMDI Institute of Media and Communications, and Girias Investments. The cumulative account size has been pegged at upwards of Rs 27 crore.
Indian markets are known to be price sensitive, yet changed economic situations have given more purchasing power. Are consumers looking to pay a premium for products and services?