ABP Ganga's 'Chunav Kranti Express' show, a unique production, intensifies UP poll contest

Elections are the most important events for any news channel as television has been a primary medium for political campaigns and coverage. Making use of this opportunity, ABP Ganga launched a unique show for UP Assembly Elections under the banner of ‘Chunav Kranti Express’. The show was shot entirely on a special train travelling from Lucknow to Varanasi. The powerful experiential show & campaign for ABP Ganga set a new benchmark in the industry, strengthening the channel’s positioning & brand promise. Chunav Kranti Express was the first-of-its-kind show that was launched in the wake of the Uttar Pradesh Vidhan Sabha elections in the year 2022. The show set the election fever high and saw various leaders of political parties presenting their vision to public through a train journey across the poll-bound state.

Chunav Kranti Express was the first-ever political conclave on a specially customized train running across poll-bound Uttar Pradesh. The show was an innovative and unique concept where political leaders came on board a train journey from Lucknow to Varanasi and had insightful conversations about their plans for UP elections. The special train journey covered the Lucknow – Bacchrawan – Rae Bareilly – Amethi – Pratapgarh – Prayagraj – Janghai – Varanasi route. The show comprised of 10 episodes and was aired daily on ABP Ganga from 9 pm to 10 pm with a repeat telecast the next day from 10 am to 11 am.

As many as 40 prominent guests including SP Singh Baghel, MoS, Govt of India (Ministry of Law & Justice), Kaushal Kishore, MoS, Govt of India (Ministry of Housing & Urban Affairs), Rakesh Tikait, National Spokesperson, Bharatiya Kisan Union, Ravi Kishan, MP (BJP) among others were seen participating in the political conclave journey.

The show was set up on a special train with political guests boarding ABP Ganga’s Chunav Kranti Express and getting down at the stations enroute. They were seen answering questions about their plans and vision while traversing the region that they would serve. Chunav Kranti Express show makes it a manifestation of ABP Ganga’s philosophy of ‘Khabar Aapki, Zubaan Aapki’. It emphasizes ABP Ganga’s stronghold in the Uttar Pradesh and Uttarakhand market, enhancing the news viewing experience for the public in these states. 

The 'Chunav Kranti Express' show garnered a positive response from viewers due to its innovative and outstanding rollout. When BARC ratings resumed in April, ABP Ganga was named No 1 news channel of Uttar Pradesh & Uttarakhand.

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