News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
While hearing the case of the restraining order on Power TV, CJI D Y Chandrachud asked about the number of TV channels that have been shut down on account of licences not being renewed
According to a media report, the court had said that the channel did not have licence from the Ministry of Information and Broadcasting for news transmission
NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore; industry observers attribute the rise to the upcoming general elections
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV and streaming mediums
News channels should ensure that the human life saving activity by the various agencies was in no way disrupted or disturbed by reporters, MIB said in an advisory
In an exclusive interaction with exchange4media, the Secretary for Ministry of Information and Broadcasting, spoke about the functioning of BARC and data transparency amidst a host of other issues
At the e4m NewsNext 2023, Sardesai, Consulting Editor, India Today, spoke about the crisis of Commerce, Content and Conscience plaguing the TV news industry
The collective subscriber count encompasses a wide spectrum of YouTube channels under the ABP Network umbrella, including those associated with ABP News, ABP Ananda, ABP Majha, and ABP Asmita
The NBF has written a letter to the MIB claiming that a group of broadcasters are attempting ‘to impede the ongoing transparent process of publishing weekly ratings for the news genre’
S Shivakumar named President of News18 Studios, Smriti Mehra is CEO of English News Cluster, Mitul Sangani is CEO of Regional News Cluster, Karan Abhishek Singh is CEO of Hindi News Cluster
Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general elections, the viewership interest is even higher