Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign
Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign
JK Super Cement has launched a new television commercial (TVC) featuring Indian fast-bowling sensation and brand ambassador, Jasprit Bumrah. The campaign, titled Game Badal De, draws inspiration from Bumrah's remarkable journey and embodies JK Super Cement’s commitment to innovation, transformation, and resilience.
The TVC narrates a poignant anecdote from Bumrah’s childhood, reflecting how he honed his craft using a cement wall as his silent partner during practice sessions. This story forms the emotional cornerstone of the campaign, portraying the wall not only as a physical structure but also as a metaphorical "game changer." Through this narrative, JK Super Cement highlights its brand philosophy of overcoming challenges and achieving excellence.
Aligned with JK Super Cement’s recent rebranding initiative, the Game Badal De campaign aims to enhance brand visibility and foster deeper connections with its target audience. The rebranding introduced a refreshed identity, modernised packaging, and a dynamic logo symbolising strength, innovation, and sustainability. This also marked the revitalisation of JK Super Cement’s brand positioning as “Build Strong”.
Speaking on the campaign, Anuj Khandelwal, Business Head, JK Cement, said, “Our new brand identity is a response to meeting evolving customer aspirations. The Game Badal De campaign amplifies this vision by connecting authentically with our audience through innovation and storytelling.”
