Scent, sound and sips: How sensory marketing is stirring up Indian market
Scent, sound and sips: How sensory marketing is stirring up Indian market
Sensory marketing is making a ‘scent-sational’ splash in India, and it’s not just about the smell of chai. Take Hailey Bieber's ‘Rhode’ skincare brand’s multiple products including the new Cinnamon rolls flavoured Lip Balms, for example. The buzz around its launch, with its promise of effortless luxury, wasn’t just about the product but the experience, engaging touch, sight, and even the sense of well-being. From online influencers' content to the scent of skincare that people can almost ‘smell’ through the screen, Rhode’s success is rooted in sensory appeal.
This all makes perfect sense when you look at the rich history of sensory marketing. Remember the ‘perfume strips’ from the '90s? Brands got clever by introducing scratch-and-sniff ads to lure you in with a whiff of their latest fragrance. Fast forward to 2013, when Fanta took it to a whole new level—by printing ‘edible paper’ strips in ads that actually tasted like Fanta! Imagine reading a magazine and tasting your favorite drink. Sensory marketing has always known how to surprise us with quirky, memorable experiences. So, whether it’s the scent of a Starbucks holiday brew or tasting Fanta on your ad, sensory marketing is where sight, smell, and taste come together to make brands unforgettable.
So, now that we've set the stage for sensory marketing's rise in India, let's dive into the juicy details of how brands are using our senses to win us over. From aroma-filled campaigns to delightful tactile experiences, here's a list of the most creative sensory marketing campaigns that have taken India by storm!
