Star Gold Thrills makes a smashing debut in the big league of the top 3 movie channels

Merely weeks after its launch, Star Gold Thrills - India's first ever 24x7 Hindi movie channel for dubbed International blockbusters has taken the nation by storm. It has quickly become a favorite among movie enthusiasts across the country and entered the coveted league of Top-3 TV channels in the movies genre*.

With its unique format & offering, Star Gold Thrills has solved the language barrier that kept a significant portion of the audiences away from consuming the biggest Hollywood Movies.

A recent survey revealed that a majority of TV movie audiences prefer watching Hollywood movies in Hindi, find it easier to understand, more entertaining and consider it as a fun family-bonding experience (Source – NEPA). 

With the launch of Star Gold Thrills, viewers now have access to the largest library of English movies dubbed in Hindi, spanning various genres such as action, adventure-fantasy, animation, horror, sci-fi, and the biggest superhero movies of all time, including Marvel Studios’ franchises like Avengers, Iron Man, Captain America, Thor, Deadpool, Ant-Man along with DC franchises like Man of Steel and Batman v Superman, Wonder Woman and more. The Channel also boasts the biggest studio blockbusters from Warner Bros. Pictures such as 300: Rise of an Empire, The Matrix Reloaded and Paramount Pictures such as the Mission: Impossible series, GI Joe: Rise of the Cobra, the Indiana Jones series, Terminator: Genisys and many more.

The channel's success is evident from the fact that it has emerged as a leading player in the industry, entering the big league of Top 3 Movie Channels*. It has fortified its position as one of the most popular movie channels in the country with an impressive average weekly viewership of 117 Mn^. The channel's wide reach and popularity are a testament to its engaging content and movie selection.

 
Further highlighting its appeal among viewers, Star Gold Thrills viewership is composed of 57% male audiences, highest in the movie channel category*. 
The channel has experienced an impressive growth of 18% weekly viewership in its fifth week since the debut week**. This growth demonstrates the channel's ability to attract and retain a growing audience base. In a short span of time, Star Gold Thrills has climbed the ranks, leaping from Rank 6 in Week 17 to an outstanding Rank 2 in Week 20 of 2023*. This remarkable rise in the industry is a testament to the channel's captivating content and strong viewership.

Looking ahead, Star Gold Thrills plans to continue appealing to viewers with an exciting slate of blockbuster Movies like Godzilla vs. Kong, Mad Max: Fury Road, Jungle Cruise, Kong: Skull Island, Shazam!, Tom and Jerry (2021) and successful franchises like Avatar, Guardians of the Galaxy, Transformers, The Lord of the Rings, Kung Fu Panda, Pirates of the Caribbean, X-Men, Fantastic Four, Ice Age.

The channel is committed to delivering the best of Hollywood and global cinema to its ever-growing audience and aims to further consolidate its position as the go-to destination for movie enthusiasts, providing non-stop entertainment, thrilling adventures and edge-of-the-seat cinematic moments. 
  
Source – BARC, HSM |Universe| Wk’17-20, 2023
* Avg. Weekly AMA (Mn)
^ Avg. weekly Cum Rch (Mn)
**     Source – BARC -HSM |Universe| Wk’16 & Wk’20, 2023| Avg. Weekly AMA (Mn)