Akshay Kumar becomes brand ambassador of SG Mart
The partnership will see Akshay Kumar endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material
SG Mart Ltd., a B2B trading platform for building materials, has appointed actor Akshay Kumar as its brand ambassador.
“The dynamic persona of Akshay Kumar resonates perfectly with SG Mart brands essence with national building at its core. The decision to associate with such a personality aligns with the company’s aim to directly connect with its customers, building a trusted brand image and becoming the preferred choice in the building materials market. The partnership will see Akshay Kumar endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material.
Talking about the partnership, Shiv Bansal, Joint Managing Director of SG Mart Ltd., said, “We are delighted to announce Akshay Kumar as the esteemed brand ambassador of SG Mart. Akshay's versatility and dedication to excellence match the core values of the platform as it features cutting-edge building materials from industry-leading Indian brands. Through this alliance, we aim to establish a connection with our valued customers, ensuring that our exceptional marketplace becomes the preferred choice in the infrastructure market as construction projects rise in the country.”
