akshay-kumar
The campaign also warns consumers against the dangers of toxic smoke
e4m Staff Aug 23, 2024 12:34 PM
#FireSeJyaadaJaanleva is a campaign that showcases RR Kabel's ongoing efforts to promote safety and awareness
e4m Staff Aug 22, 2024 2:49 PM
The campaign celebrates the "karta" or the pillar of the family and the profound sense of responsibility they carry
e4m Staff Jul 30, 2024 12:48 PM
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
e4m Staff Mar 14, 2024 6:35 PM
The partnership will see Akshay Kumar endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material
e4m Staff Jan 31, 2024 4:03 PM
From Bharat Matrimony to Bud Light, here are some of the most controversial ads and campaigns of 2023
e4m Staff Dec 29, 2023 4:43 PM
The move came after a contempt petition accused the actors of endorsing a harmful habit despite being Padma awardees
e4m Staff Dec 11, 2023 8:58 AM
Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match
e4m Staff Oct 10, 2023 8:57 AM
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match
Conceptualized by Dentsu Creative, the film is centered around Catch Hing
e4m Staff Sep 21, 2023 3:31 PM
The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels
exchange4media Staff Sep 14, 2023 9:05 AM
According to a report by TAM AdEX, Akshay was the most visible star, with an average visibility of 31 hours per day across all channels in the H1 of 2023
exchange4media Staff Sep 9, 2023 8:28 AM
The brand has launched its latest Desh Ki Mitti Campaign conceptualized by 82.5 Communications
exchange4media Staff Aug 8, 2023 1:17 PM
The campaign debuted on major TV networks in a variety of genres
exchange4media Staff Jun 13, 2023 5:43 PM
This association marks the entry of the Good Glamm Group into the men’s personal care and wellness category
exchange4media Staff Mar 30, 2023 1:08 PM
Bids to construct the film city spread over 1,000 acres will be closed on Jan 7
exchange4media Staff Jan 6, 2023 8:38 AM
The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
exchange4media Staff Dec 15, 2022 8:35 AM
Actor Akshay Kumar and a host of leaders from corporate, entertainment, social and public policy domains will join the 8-hour telethon
exchange4media Staff Nov 18, 2022 7:17 PM
The campaign #Kyunki Khana Sirf Khana Nahi Hota has been conceptualized by Dentsu Creative
exchange4media Staff Nov 6, 2022 6:00 PM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities
Sandhya Raghavan Nov 3, 2022 8:23 AM
In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa
Tanzila Shaikh Oct 28, 2022 5:49 PM
The association is expected to spark a new chemistry to propel the brand forward, the company said
exchange4media Staff Oct 26, 2022 1:26 PM
The campaign is live on television in 8 languages besides Print, OOHs and digital & social media platforms
exchange4media Staff Oct 11, 2022 1:30 PM
The two brands have collaborated for a unique cashback offer
exchange4media Staff Oct 10, 2022 7:11 PM
No controversy or flops seem to be shaking the actor’s brand value and affinity, says the marketing world
Mansi Sharma Sep 9, 2022 8:38 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jul 16, 2022 7:56 AM
Experts opine that the actor is bigger than a few box office blips and the masses still love him
Mansi Sharma Jul 12, 2022 7:53 AM
Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy
Kanchan Srivastava Apr 25, 2022 8:59 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Apr 23, 2022 8:18 AM
In the apology, the actor has said he will be mindful of his future choices
exchange4media Staff Apr 21, 2022 9:01 AM
With the actor's past work as the face of the government’s anti-smoking campaign and women’s hygiene products, this association may attract some trolling but won't impact his brand value, say experts
Mansi Sharma Apr 15, 2022 8:51 AM
Created by Leo Burnett, the TVC highlights the importance of Trust and Convenience of selling one’s car from the comfort of one’s home
exchange4media Staff Mar 27, 2022 10:37 AM
The campaign, conceived by Lowe Lintas, has been released on both electronic and online platforms
exchange4media Staff Mar 24, 2022 11:30 AM
With the average age of most of the celebs endorsing colas being in 50s, we ask experts why are the brands opting for senior stars over the younger ones
Mansi Sharma Mar 23, 2022 9:04 AM
ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not
Kanchan Srivastava Mar 9, 2022 12:39 PM
Policybazaar’s campaign focuses on the brand's promise to provide claim support in 30 minutes
exchange4media Staff Jan 10, 2022 11:13 AM
The actor will feature in the brand’s new TVC campaign in the coming year
exchange4media Staff Dec 10, 2021 1:53 PM
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more
Ritika Raj Oct 19, 2021 8:41 AM
Social media is becoming the first place for spotting a new movie trailer and an unbiased source of information from release to performance
Mansi Sharma Sep 10, 2021 8:19 AM
The actor will play a vital role in educating people about the use, safety, and efficacy of Mylab’s IVD instruments and kits, thus preparing them to fight against Covid
exchange4media Staff Jun 11, 2021 4:21 PM
The campaign throws light on the need for spacious homes in the new normal with features like open decks, garden spaces, and other amenities
exchange4media Staff May 22, 2021 8:00 AM
The commercial featuring the actor conveys the message that the roof made with Star Cement takes minimum time for solid setting
exchange4media Staff Apr 26, 2021 6:58 PM
The brand claimed that two teaspoons of the chyawanprash were enough to ward off the virus
exchange4media Staff Apr 5, 2021 1:42 PM
