Anushka Sen leads Lotus Herbals' film for White Glow 3
The campaign with Sen will play out on her channels to attract maximum visibility
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Published: Sep 12, 2024 12:55 PM | 1 min read
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Natural beauty care company Lotus Herbals has launched a social media campaign with influencer Anushka Sen for its White Glow 3 in 1 Deep Cleansing Facial Foam. As the face for Lotus White Glow, Anushka will feature in a high-Voltage DVC which will run across social media platforms that include Instagram, Facebook and YouTube.
The new DVC is a film that targets the GenZ audience and its communication is fresh in terms of style and messaging. The film is dynamic, with the frameshifting between Anushka Sen in her bedroom, lounging in a swimming pool and at a formal event in a snazzy dress.
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