Art-E Media Tech wins D2C mandate of VIP Industries
The agency will take charge of the design, development, and management of websites and D2C platforms for various brands under the company
Creative media and MarTech agency Art-E Media Tech has announced its newest collaboration with VIP Industries. In this partnership, the agency will take charge of the design, development, and management of websites and D2C platforms for various brands under the VIP Industries umbrella. Established in 1968, VIP Industries is a leading manufacturers and retailers of luggage, backpacks, and handbags. It supplies to over 45 countries.
"This milestone collaboration is set to redefine the way VIP Industries connects with its customers. By harnessing Art-E's expertise in Martech, Creative Technology, UI/UX and eCommerce solutions, VIP Industries aims to elevate its online presence and provide a seamless, immersive shopping experience for its global customer base," said the company in its press release.
Praful Gupta, Head of Marketing at VIP Industries, said ‘We chose Art-E for their ability to not just develop but also bring upon various facets of martech to the fore. Our new websites seek to capture what each individual is seeking, so as to tailor make them to suit every need with speed. Our digital-first approach is well aligned with our customer-first attitude.
Suyash Dongre, Head of Digital Marketing at VIP Industries, added “We are looking forward to benefiting from Art-E’s capabilities to understand user journeys of our customers that lead to a result-driven digital experience.
Preetesh Chouhan, Art-E’s Chief Digital Officer, was expectedly elated. “VIP Industries is a VIP win for us. It strengthens our claim of being one of India’s finest martech companies; a claim built on our multi-stack capabilities over the last few years. Really excited for the opportunity to build some world-class platforms for a world class client.
