Asian Paints embarks on a journey of wood in new cinematic series
‘Into the Grain’, a film series by Asian Paints Woodtech that focuses on the beauty and complexity of wood
Asian Paints Woodtech has launched a new digital series, ‘Into the Grain’, a cinematic series that takes viewers on a journey of wood, from majestic forests to the art of intricate craftsmanship. Each grain of wood holds a narrative, and through this series, Asian Paints encourages viewers to discover these stories and find inspiration in the beauty and complexity of wood.
Produced by Stories in Motion ‘Into The Grain’ shines the spotlight on architects and designers. It features sites from across India, highlighting innovative and aesthetic projects that celebrate wood as the primary material. Viewers will see designers discussing their design process, placing special emphasis on the different ways wood alongside Asian Paints WoodTech wood finishes have been used on their site. Through the narrative, the series celebrates WoodTech Emporio range - a beautifully crafted line of products by Asian Paints designed to elevate and preserve the innate beauty of wood. It captures how architects and designers enhance and preserve the beauty of their woodwork designs with WoodTech’s luxury Italian PU finishes.
